Pivoting Product Display Insert for Better Label Visibility

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Conventional goods display furniture with vertical compartment openings make it difficult for customers to view cylindrical goods and read labels, especially under varying lighting conditions and from different angles, particularly for taller individuals.

Innovation Solution

An adjustable insert that can be pivoted and locked into various positions relative to the body, allowing for improved lighting and viewing angles, enabling the display unit to be adapted for both vertical and inclined configurations, enhancing visibility of goods with ceiling lighting.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the removal openings of the compartments are located in a vertical plane in the area of the carcass front, then the structure is simple and compact, but it is difficult for customers to view and read labels on cylindrical goods, especially under varying lighting conditions and from different angles

Engineering Contradiction:
Improveviewing easeVSAvoidstructure complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The insert is made adjustable and rotatable relative to the carcass, allowing it to change orientation dynamically. The insert can be rotated about a vertical axis and tilted relative to the carcass front, enabling customers to view goods from optimal angles while maintaining a compact structure when in non-use position.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The insert is given freedom to move in multiple dimensions - it can rotate about a vertical axis and also tilt at an angle relative to the carcass front. This multi-dimensional adjustability allows the insert to optimize viewing angles without requiring increased horizontal space.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If the insert is made adjustable and rotatable to improve viewing angles and lighting, then customer comfort and visibility are improved, but the device complexity and adjustment mechanism requirements increase

Engineering Contradiction:
Improveviewing comfortVSAvoidadjustment mechanism complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The insert incorporates rotational and tilting capabilities through a mechanism involving a vertical axis and angular adjustment. This allows the insert to dynamically adapt to different viewing positions and lighting conditions, enhancing customer comfort while maintaining operational simplicity through intuitive adjustment.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The adjustable insert serves multiple functions: it optimizes viewing angles for customers, improves lighting distribution on goods, and can be positioned to accommodate different product types. This multi-functionality justifies the added complexity by providing comprehensive benefits beyond a single adjustment capability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of operation

If the insert can be tilted forward to improve lighting and viewing angles for lower area goods, then visibility is improved, but the stability and risk of unintentional adjustment increase

Engineering Contradiction:
ImprovevisibilityVSAvoidposition stability
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The insert employs a rotational mechanism about a vertical axis with controlled movement. The tilt and rotation are designed to be adjustable but not overly loose, balancing visibility improvement with position stability. The mechanism allows intentional adjustment while resisting unintentional movement through controlled friction or detent mechanisms.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The adjustment mechanism uses simple, robust components that can be easily replaced if needed. Rather than over-engineering for perfect stability, the design accepts that minor adjustments may occur but makes them easy to correct, prioritizing overall reliability and ease of maintenance over absolute position fixation.

Inventive Principle:
Principle #27Cheap short-living objects (Disposable)

Data Source

PatentEP2523582B1Product display unit
Publication Date: 2014.08.06 GUETERMANN & CO AG
  • EP2523582B1 patent drawingFigure 1
  • EP2523582B1 patent drawingFigure 2
  • EP2523582B1 patent drawingFigure 3

AI summary

The invention relates to a product display unit, in particular for displaying products having a cylindrical shape, comprising a body having a body front, which is in particular vertical, and a product space accessible from the front, characterised in that an insert enclosing the product space is provided in the interior of the body, said insert being adjustable in at least two adjustment positions about a horizontal pivot axis that is parallel to the body front.