Pivoting Shelf Display Rod for Impact-Resistant Panel Positioning

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Solution Overview

Problem

Existing display devices with horizontal rods for displaying special offers or product categories on shelves are prone to rotation and damage upon impact, limiting visibility and safety, and previous flexible rod-less solutions restrict panel placement and user attraction.

Innovation Solution

A pivoting display device with a body slidingly associated with a fastening block, featuring a pivoting member connected to a coupling member of a rod that rotates about a vertical axis, allowing elastic deformation and return, ensuring stability and visibility without risk of injury.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If the rod is made rigid to maintain stability and visibility, then the display panel remains visible and stable, but the rod is prone to breaking upon impact and cannot absorb shocks

Engineering Contradiction:
ImprovestabilityVSAvoidresistance to impact
Core Design Contradiction:
Stability of the object's compositionVSStrength

Solution Approach 1:

The rod is designed to pivot about a vertical axis, transforming from a static rigid structure to a dynamic system that can rotate and absorb impacts. The pivoting mechanism allows the rod to move from its initial position after being struck, preventing breakage while maintaining display functionality.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes its orientation parameter by allowing rotation about the vertical axis. This parameter change enables the rod to adapt to impact forces, transitioning between different angular positions to absorb shocks while maintaining structural integrity.

Inventive Principle:
Principle #35Parameter changes

2Strength

If the rod is made flexible to absorb impact, then the rod can withstand shocks, but the display panel becomes less stable and may rotate away from the optimal viewing position

Engineering Contradiction:
Improveresistance to impactVSAvoidstability
Core Design Contradiction:
StrengthVSStability of the object's composition

Solution Approach 1:

The pivoting mechanism provides controlled dynamics, allowing the rod to move only about the vertical axis while maintaining stability in other directions. This selective mobility enables impact absorption without compromising the panel's visibility and functional stability.

Inventive Principle:
Principle #15Dynamics

3Stability of the object's composition

If the stands are fixed to the shelf to prevent rotation, then the display structure becomes stable, but the rod is prone to breaking upon impact due to lack of flexibility

Engineering Contradiction:
ImprovestabilityVSAvoidrisk of breaking
Core Design Contradiction:
Stability of the object's compositionVSObject-affected harmful factors

Solution Approach 1:

The pivoting connection introduces controlled dynamics between the rod and stands, allowing the rod to rotate about the vertical axis when subjected to impact forces. This dynamic connection prevents the rod from breaking while maintaining overall structural stability through the fixed stands.

Inventive Principle:
Principle #15Dynamics

4Device complexity

If the display panel is placed close to the shelf edge to use flexible rod-less supports, then the support structure becomes simpler, but the visual attraction and visibility of the display is reduced

Engineering Contradiction:
Improvesimplicity of support structureVSAvoidvisibility
Core Design Contradiction:
Device complexityVSIllumination intensity

Solution Approach 1:

The pivoting rod mechanism enables the display panel to be positioned away from the shelf edge while maintaining structural simplicity. The rod can pivot to absorb impacts, providing both the simplicity of a straightforward support structure and the visibility benefits of extended positioning.

Inventive Principle:
Principle #15Dynamics

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The device provides a cost-effective, flexible, and safe display solution that maintains visibility and user attraction, as the rod oscillates back to its initial position after impact, maintaining functionality and safety.

Implementation Method 1

The pivoting body (4) is made of an elastic material and deforms without breaking, ensuring significant stability of rod (6) along its directrix (O)

Methodology Applied
Scientific EffectElastic deformation: Elasticity

Data Source

PatentEP2850978B1Pivoting device for display means
Publication Date: 2016.11.16 SYNCO SPA
  • EP2850978B1 patent drawingFigure 1
  • EP2850978B1 patent drawingFigure 2~3
  • EP2850978B1 patent drawingFigure 4~5

AI summary

A pivoting display device (1) is described, including a body (4) pivoting about a first axis (V), which can be coupled to supporting means (10) and rigidly connected to a coupling member (5) of a rod (6) oriented according to a second axis (O) and adapted to support display means (12, 50), said first axis (V) being orthogonal to said second axis (O). (Fig. 1).