Pivoting Display Stand for Shelf Visibility and Item Access

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Solution Overview

Problem

Displaying consumer apparel such as shoes and skates near shelves poses a challenge in achieving high visibility while maintaining convenient consumer access to adjacent inventory without interference.

Innovation Solution

A product display assembly with a pivot mechanism allows the support arm to move between a parallel position for viewing and an angled position for access, enabling easy removal and placement of boxed items without disturbing adjacent displays or boxes, and is biased to return to the viewing position.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If the displayed shoe is placed on or near the shelf to achieve high visibility, then the displayed shoe is easily visible to consumers, but the displayed shoe interferes with access to the items on the shelf

Engineering Contradiction:
ImprovevisibilityVSAvoidaccess to items
Core Design Contradiction:
Illumination intensityVSEase of operation

Solution Approach 1:

The display stand incorporates a pivot mechanism that allows the support arm to move between a first position (parallel to the shelf front edge) and a second position (angled outward). This dynamic positioning enables the displayed shoe to be visible when in the first position and accessible when pivoted to the second position, resolving the contradiction between visibility and access.

Inventive Principle:
Principle #15Dynamics

2Loss of information

If the displayed shoe is positioned near the shelf for consumer viewing, then product visibility is improved, but consumer access to boxed items becomes difficult

Engineering Contradiction:
Improveproduct visibilityVSAvoidconsumer access
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The pivot mechanism enables the support arm to dynamically reposition the displayed shoe between a viewing position (first position, parallel to shelf) and an access position (second position, angled outward). This allows consumers to view the displayed shoe without blocking access to boxed items on the shelf.

Inventive Principle:
Principle #15Dynamics

3Stability of the object's composition

If the display stand is fixed in position to maintain product visibility, then visibility is maintained, but access to adjacent shelf items is blocked

Engineering Contradiction:
Improvedisplay position stabilityVSAvoidshelf item access
Core Design Contradiction:
Stability of the object's compositionVSEase of operation

Solution Approach 1:

Rather than a fixed position, the display stand uses a pivot mechanism with two defined positions. The support arm can be held in the first position for visibility or pivoted to the second position for access, providing dynamic stability rather than fixed stability.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display stand is segmented into a frame mounted to the shelf and a separately movable support arm. This segmentation allows the support arm to be pivoted independently from the frame, enabling access to shelf items while maintaining the frame's stable mounting.

Inventive Principle:
Principle #1Segmentation

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables clear product visibility, easy access to adjacent inventory, and facilitates customer examination and purchase without interfering with adjacent shelf items.

Implementation Method 1

The pivot mechanism is configured to enable pivotal movement of the support arm between a first position in which the support arm is generally parallel to a front edge of the shelf and a second position in which the support arm extends generally outward at an angle relative to the front edge of the shelf

Methodology Applied
Scientific EffectPivotal movement: Hinge

Implementation Method 2

The pivot mechanism biases the support arm to return from the second position to the first position

Methodology Applied
Scientific EffectBiasing force: Spring

Data Source

PatentUS7467772B2Pivoting display stand
Publication Date: 2008.12.23 TARGET BRANDS INC
  • US7467772B2 patent drawing
  • US7467772B2 patent drawing
  • US7467772B2 patent drawing

AI summary

A product display comprises a frame removably mountable to a shelf and a support arm mounted to the frame via a pivot mechanism. The support arm is configured for removably mounting a product on the support arm. The pivot mechanism is configured to enable pivotal movement of the support arm between a first position in which the support arm is generally parallel to a front edge of the shelf and a second position in which the support arm extends generally outward at an angle relative to the front edge of the shelf. The pivot mechanism biases the support arm to return from the second position to the first position.