Pivoting Pusher Mechanism for Shelf-Ready Pack Item Dispensing

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Solution Overview

Problem

Existing shelf ready packs for displaying and dispensing items suffer from unsightly appearance and poor on-shelf presence due to item stacking issues, with existing solutions requiring regular maintenance or using complex mechanisms.

Innovation Solution

A pusher mechanism comprising an extendable member with pivotally connected sections and a resilient member that biases the member to extend and push items forward within the carton, maintaining on-shelf presence and allowing controlled dispensing without regular attention.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If items are stacked in shelf ready packs, then the pack can be used for transport and display, but the items look unsightly and have poor on-shelf presence after removal of several items

Engineering Contradiction:
Improveshelf ready pack functionalityVSAvoiditem arrangement appearance
Core Design Contradiction:
Adaptability or versatilityVSShape

Solution Approach 1:

The pusher mechanism transforms the static item stacking arrangement into a dynamic system where items are continuously pushed forward to the front opening as they are removed. This dynamic adjustment maintains the aesthetic appearance and on-shelf presence of the product throughout the dispensing process, resolving the contradiction between versatility and appearance.

Inventive Principle:
Principle #15Dynamics

2Shape

If a resilient slider is used to push goods forward, then on-shelf presence is maintained, but the device requires regular attention and has complex structure

Engineering Contradiction:
Improveitem arrangement appearanceVSAvoidpusher mechanism structure
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The pusher mechanism is segmented into multiple interconnected sections that can pivot relative to each other. This segmentation allows the mechanism to navigate around obstacles and adapt to the carton geometry while maintaining a relatively simple overall structure that does not require regular attention.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The pusher mechanism utilizes multi-dimensional movement through pivotal connections, allowing sections to rotate and adjust their orientation. This dimensional flexibility enables the mechanism to push items forward effectively while maintaining structural simplicity and reducing maintenance requirements.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Adaptability or versatility

If multiple sections are pivotally connected to form the extendable member, then the pusher can navigate obstacles, but the device complexity increases

Engineering Contradiction:
Improvepusher navigation capabilityVSAvoidextendable member structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The multi-section pivotal structure serves multiple functions: it enables navigation around obstacles, provides structural support, and maintains the pushing force transmission. By combining these functions into a single integrated mechanism, the patent reduces overall device complexity while maintaining high adaptability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The pusher mechanism effectively maintains item visibility and allows controlled dispensing, enhancing on-shelf presence and reducing maintenance needs while being compatible with existing manufacturing equipment.

Implementation Method 1

at least one resilient member positioned about the spaced apart portions to bias them towards each other in a first direction; wherein the biasing of the spaced apart portions towards each other results in an extension of the extendable member in a second direction which is perpendicular to the first direction

Methodology Applied
Scientific EffectResilient biasing: Elasticity

Data Source

PatentEP2917133B1Pusher and shelf ready pack
Publication Date: 2018.01.31 MONDELEZ UK R&D
  • EP2917133B1 patent drawingFigure 1~2
  • EP2917133B1 patent drawingFigure 3~4A
  • EP2917133B1 patent drawingFigure 4B

AI summary

The present invention relates to a pusher for use in packaging for displaying items for sale. In the preferred embodiment the pusher comprises an extendable member having a plurality of sections which are pivotally connected to each other at at least one pivot point and are configured to provide at least a pair of spaced apart portions. At least one resilient member is positioned about the spaced apart portions to bias them towards each other in a first direction. The biasing of the spaced apart portions towards each other results in an extension of the extendable member in a second direction which is perpendicular to the first direction.