Placemarked Navigation with Ad Auction for Unnamed Roads
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Solution Overview
Problem
Existing navigation systems face challenges in providing turn-by-turn directions for locations without named roads, such as dirt roads or highway exit ramps, as they lack contextual descriptions, making it difficult to effectively guide users.
Innovation Solution
A method and device that receive requests for turn-by-turn directions, identify routes, and select placemarks based on bids associated with geographic locations and temporal requirements, generating directions that include contextual information such as business promotions or coupons, transmitted to client devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If turn-by-turn directions are provided for locations without named roads (dirt roads, highway exit ramps, service roads), then navigation coverage is improved, but the system lacks contextual descriptions making guidance difficult
Solution Approach 1:
The patent introduces placemarks as intermediary objects that bridge the gap between unnamed road segments and meaningful navigation context. These placemarks contain descriptive information about locations (such as businesses, landmarks, or points of interest) and are associated with route segments, providing the missing contextual descriptions for otherwise featureless road sections.
Solution Approach 2:
The system performs preliminary actions by pre-identifying and storing placemark information associated with geographic locations before navigation occurs. This advance preparation allows the system to quickly retrieve and present relevant contextual information when a user traverses an unnamed road segment, eliminating the need for real-time description generation.
2Productivity
If advertising content is integrated into turn-by-turn directions, then user experience and revenue opportunities are enhanced, but system complexity increases
Solution Approach 1:
The patent merges navigation functionality with advertising delivery by integrating ad content selection and display into the existing turn-by-turn direction generation process. The system combines route segment data, placemark information, and advertising content into a unified navigation response, allowing advertisers to bid on and display ads along specific route segments without requiring a separate advertising system.
Solution Approach 2:
The navigation system is enhanced to perform multiple functions: it not only provides directional guidance but also delivers targeted advertising content based on user location, route, and advertiser bids. This multi-functionality allows the same system infrastructure to serve both navigation and commercial purposes, reducing the need for separate systems.
Data Source
AI summary
A system and method provides turn-by-turn directions including placemarks. Each placemark represents a geographically located object such as a business or landmark. A client device may transmit an initial and a final location. Upon receipt of the locations, a server may determine a route comprised of a plurality of route segments. For each route segment associated with one or more placemark, the server may conduct an auction to choose one of the placemarks. The server may receive a plurality of bids associated with a particular route segment. Each bid is associated with a particular placemark. The server selects the placemark by determining a highest bid or other auction criteria. The selected placemark is associated with the route segment and is used to generate a turn-by-turn direction for the route segment, where information associated with the placemark is displayed on a client device.