Placement Signal Embedding for Content Control
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Solution Overview
Problem
Current systems lack an efficient, reliable, and timely method for a user device to be aware of alternative content intended for presentation to a user when tuning to a source of content.
Innovation Solution
A method and system that generate and repeatedly embed a placement signal into a data stream, allowing the user device to process the signal and select the appropriate source of content data for transmission.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If no placement signal is embedded in the data stream, then the data stream remains simple and easy to transmit, but the user device cannot be made aware of alternative content in an efficient and timely manner
Solution Approach 1:
The placement signal is embedded in advance within the data stream to proactively notify user devices of alternative content before the devices would otherwise be aware of it. This preliminary action ensures that content control information is available when needed, resolving the contradiction between maintaining simple transmission and providing reliable content control.
2Reliability
If a placement signal is embedded in the data stream, then the user device can be made aware of alternative content, but the data stream becomes more complex
Solution Approach 1:
The placement signal is extracted as a separate, distinct element within the data stream rather than being integrated into the main content flow. This extraction approach allows the signal to be easily identified and processed without significantly complicating the overall data stream structure, thus maintaining reliability while minimizing complexity.
3Reliability
If the placement signal is not repeatedly embedded, then the data stream remains less complex, but the content control becomes less timely and reliable
Solution Approach 1:
The placement signal is repeatedly embedded at periodic intervals throughout the data stream rather than appearing only once. This periodic repetition ensures that the content control information is transmitted reliably and timely, giving user devices multiple opportunities to receive and act on the alternative content notification without significantly increasing overall complexity.
Data Source
AI summary
Methods and system for providing content based on an embedded signal are disclosed. A method can comprise generating a placement signal based on an event, repeatedly embedding the placement signal into a data stream, and transmitting the data stream comprising the repeatedly embedded placement signal.