Portable Planogram Lighting Control for Product-Specific Displays
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current product display lighting in retail environments is not easily customizable, making it difficult to adapt to changing product offerings and promotions, especially in large stores with multiple suppliers, leading to inefficient attention capture and sales optimization.
Innovation Solution
A portable device with a processing unit and operating interface that allows for customizable product lighting control by displaying planograms and linking product images to specific lighting settings, enabling easy adjustment of light color, intensity, and effects based on product presence, promotions, and consumer behavior.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If uniform lighting is applied to product display areas, then installation and maintenance are simplified, but the lighting cannot be optimized for each specific product, reducing product presentation effectiveness
Solution Approach 1:
The lighting system is divided into individually controllable segments, with each product display location having its own adjustable light source. This allows each product to receive customized lighting while maintaining simple centralized control through the portable device, resolving the contradiction between operational simplicity and lighting optimization.
2Adaptability or versatility
If customized lighting is set up for each product, then product presentation is optimized, but the process becomes cumbersome and time-consuming, especially when products change frequently
Solution Approach 1:
The system pre-configures lighting settings for different product types and stores this information in a database. When a product is placed on a display location, the system automatically retrieves and applies the appropriate lighting settings without requiring manual adjustment, thus preparing lighting configurations in advance to eliminate setup time during product changes.
Solution Approach 2:
The lighting system automatically detects product presence and independently adjusts lighting parameters based on stored product profiles. The portable device enables automatic linkage between product images and lighting settings, allowing the system to self-configure without human intervention, thereby eliminating time loss during product transitions.
3Ease of manufacture
If manual methods like banners or stickers are used for product promotion, then implementation is simple, but they cannot be efficiently applied across thousands of products in large stores
Solution Approach 1:
The system replaces manual mechanical methods (banners, stickers) with an automated electronic lighting control system. The portable device communicates with light sources through electronic signals, enabling simultaneous promotion of multiple products across the entire store through centralized control, thus substituting manual labor with automated electronic management to achieve both simplicity and scalability.
Data Source
AI summary
A portable device and method for the setting and control of lighting of product display locations of a product display apparatus is provided. Product lighting settings are selected or predetermined for a product or products. At least one image representative of a product and a product display apparatus planogram are displayed on a display of the portable device. The planogram is comprised of at least one product display location image associated with a product display location of the product display apparatus. Each product display location has at least one light source. The portable device facilitates association of a product with a product display location via transfer of the product image onto a product display location of the planogram, thereby linking product lighting settings to the product display location, causing the product lighting to be adjusted to conform to the product lighting settings. Furthermore, a product display lighting method and system, and a method for controlling product lighting are provided.