Platform-Specific Content Placement Tagging Without Manual Editing

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Solution Overview

Problem

Existing advertising systems require manual editing to apply different content management techniques across different publishing platforms, making it a time-consuming and expensive process.

Innovation Solution

A method and system for specifying different content management techniques across various publishing platforms by receiving information about content placements, generating a user interface with management options, configuring tags for each placement, and executing selected management options on user devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If manual editing is used to apply different content management techniques across different publishing platforms, then different techniques can be applied to specific placements, but the process becomes time-consuming and expensive

Engineering Contradiction:

Improveability to apply different content management techniques across different publishing platformsVSAvoidtime required for manual editing of content management techniques

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent segments content management techniques by publishing platform, allowing different techniques to be applied to different platforms through separate configuration sections. This enables targeted application of techniques without requiring manual editing for each individual placement, thus maintaining adaptability while reducing time loss.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent implements preliminary configuration of content management techniques for different publishing platforms before actual content placement occurs. By pre-defining which techniques apply to which platforms in a structured format, the system eliminates the need for time-consuming manual editing when content is actually placed, resolving the contradiction between versatility and time efficiency.

Inventive Principle:

Principle #10Preliminary action

2Adaptability or versatility

If manual editing is used to apply different content management techniques to specific advertisement placements, then precise control over technique application is achieved, but the cost increases

Engineering Contradiction:

Improvecontrol over content management technique applicationVSAvoidcost of manual editing operations

Core Design Contradiction:

Adaptability or versatilityVSLoss of energy

Solution Approach 1:

The patent enables the system to automatically configure and apply content management techniques based on pre-defined rules and platform identifiers. The system serves itself by automatically determining which techniques to apply to which placements without requiring manual intervention, thus maintaining precise control while eliminating the costs associated with manual editing operations.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent changes the parameter of technique application from manual to automated by introducing platform-specific configuration parameters. These parameters automatically determine which content management techniques are applied to which publishing platforms, providing precise control at scale without the cost of manual operations.

Inventive Principle:

Principle #35Parameter changes

3Productivity

If a single content management technique is applied to all advertisement placements from a publisher, then implementation is simple and fast, but flexibility to use different techniques is lost

Engineering Contradiction:

Improvespeed of implementing content management techniquesVSAvoidability to use different techniques for different placements

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The patent applies local quality by allowing different content management techniques to be assigned to different publishing platforms within the same publisher portfolio. Each platform can have its own specific technique configuration while maintaining overall system coherence. This enables flexibility to use different techniques where needed while preserving implementation efficiency through automated platform-based rules.

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS12422974B2Methods, systems, and media for specifying different content management techniques across various publishing platforms

Publication Date: 2025.09.23 INTEGRAL AD SCIENCE INC

AI summary

Methods, systems, and media for specifying different content management techniques across various publishing platforms are provided. In some embodiments, the method comprises: receiving information about content placements; generating a user interface that includes the information and selectable content management options; receiving a selection of a first content management option for a first content placement; configuring a tag for the first content placement, wherein the tag is associated with instructions for executing the first content management option; receiving, from a web browser that loaded a web page including the first content placement, a request for the instructions for executing the first content management option; and sending the instructions to the web browser to execute the instructions and send information about the web page to a location indicated by the instructions.