Playback Device Pre-roll Content Disguise Mechanism

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Solution Overview

Problem

The distribution of content on portable storage mediums often results in outdated content due to the ease of access and distribution, leading to a degraded user experience from delays in obtaining remote content.

Innovation Solution

The implementation of methods and systems that acquire and play back pre-roll content from a remote source in association with a portable storage medium, disguising the delay by playing back local disguise content while the pre-roll content is received, allowing seamless transition to the pre-roll content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If pre-roll content is acquired from a remote source, then content currency is improved, but playback delay increases

Engineering Contradiction:
Improvecontent currencyVSAvoidplayback delay
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system performs preliminary actions by detecting initial access to the portable storage medium and immediately requesting pre-roll content from a remote source before the user would normally expect content playback. This advance preparation allows the content to be ready when needed, resolving the contradiction between obtaining current content and avoiding playback delays.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system introduces disguise content as an intermediary element that masks the delay associated with receiving pre-roll content from a remote source. By playing back locally accessible disguise content during the content acquisition phase, the system mediates between the need for current remote content and the user's expectation of immediate playback, making the delay imperceptible.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If pre-roll content is received from remote source, then content relevance is improved, but user experience deteriorates due to perceived delay

Engineering Contradiction:
Improvecontent relevanceVSAvoiduser experience
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

Disguise content serves as an intermediary that bridges the gap between receiving relevant pre-roll content from a remote source and maintaining seamless user experience. The disguise content is played back during the content reception phase, masking any perceived delay and preventing user experience deterioration while still enabling the system to obtain current and relevant content.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system converts the harmful effect of content reception delay into a beneficial outcome by using disguise content to mask the delay. What would normally be a negative experience (waiting for content) is transformed into a seamless transition where users perceive continuous playback, thereby maintaining ease of operation while still acquiring relevant pre-roll content.

Inventive Principle:
Principle #22Blessing in disguise (Convert harm into benefit)

3Loss of time

If disguise content is played back during content acquisition, then perceived delay is reduced, but system complexity increases

Engineering Contradiction:
Improveperceived delayVSAvoidsystem complexity
Core Design Contradiction:
Loss of timeVSDevice complexity

Solution Approach 1:

The playback device is designed with multi-functionality, capable of simultaneously playing back disguise content from local storage while receiving pre-roll content from a remote source. This universal capability allows the system to mask delays without requiring separate dedicated hardware components, thereby reducing the increase in system complexity that would otherwise result from adding specialized delay-masking equipment.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS8842970B2Methods and systems for use in controlling playback of content in relation to recorded content
Publication Date: 2014.09.23 DELUXE MEDIA
  • US8842970B2 patent drawing
  • US8842970B2 patent drawing
  • US8842970B2 patent drawing

AI summary

Some embodiments provide methods of playing back multimedia content relative to a portable storage medium to detect, at a playback device, an initial access to a portable storage medium; request pre-roll content corresponding to content recorded on the portable storage medium; and disguise the requesting of the pre-roll content and receiving of the pre-roll content such that a user of the playback device does not experience a delay in playback of content while the pre-roll content is being received, wherein the disguising comprises: playing back disguise content, locally accessible by the playback device, while requesting and receiving the pre-roll content at the playback device; and halting playback of the disguise content and initiating playback of the pre-roll content received from the remote source such that the user of the playback device does not perceive a delay associated with obtaining the pre-roll content from the remote source.