Player-Specific Game System for Customizable Point Multiplication
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Solution Overview
Problem
Existing casino loyalty programs lack flexibility in awarding comp points, treating all players equally and failing to provide personalized incentives, which limits their effectiveness in encouraging specific player behaviors and visits during non-peak times.
Innovation Solution
Implementing a player-specific game system that allows for customizable point multiplication based on individual or group criteria, such as special days, achievements, and game outcomes, enabling targeted promotions and rewards through a networked system of electronic gaming machines and a central server.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If global point multiplication is applied to all players, then player engagement during non-peak times is improved, but player personalization and targeted incentives deteriorate
Solution Approach 1:
The patent segments players into different groups based on criteria such as player tracking data, play patterns, and preferences. The system divides the player population into segments that can receive different point multiplication rates, allowing simultaneous personalization and broad engagement. Each segment can be targeted with customized promotions rather than applying a single global multiplier to all players.
Solution Approach 2:
The system applies different point multiplication rates to different player segments based on their specific characteristics and behaviors. Instead of a uniform global approach, each player group receives tailored point multipliers suited to their preferences and play patterns. This local customization enables targeted incentives while maintaining overall system-wide engagement strategies.
2Adaptability or versatility
If individualized point multiplication is implemented, then player personalization is improved, but system complexity increases
Solution Approach 1:
The patent implements a universal player tracking system that serves multiple functions: it monitors player activity, stores player preferences, calculates point multipliers, and manages different player segments. This multi-functional system handles both global and individualized point multiplication through a single integrated platform, reducing the need for separate complex subsystems while enabling personalized incentives.
3Adaptability or versatility
If comprehensive player tracking is implemented, then targeted promotions are improved, but data processing requirements increase
Solution Approach 1:
The system performs preliminary processing of player tracking data by pre-segmenting players into groups based on their play patterns and preferences. Player profiles and segmentation criteria are established in advance, allowing the system to quickly apply appropriate point multipliers during gameplay without requiring intensive real-time analysis. This preliminary organization reduces computational burden during active play sessions.
Data Source
AI summary
In use, the player would insert his or her player card at the EGM (10). The system checks to see if any multiplier currently applies to the machine and player. The multiplier is available as a token and can communicate to the guest via display on the EGM (10). The multiplier would be displayed using a conditional message feature of the display. Session points would accumulate at the “multiplied” rate and are displayed as such on the EGM display. Alternately, an assurance message is available to be displayed frequently that shows the-current multiplier. When the player removes his or her card, the session is posted to the patron management system. Casino personal can then review the session detail by accession the history of the player at a workstation capable of querying the player tracking system (40). The session multiplier and points earned by the multiplier are listed within the record.