Pluggable Advertising Device Detecting Mobile Devices
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Solution Overview
Problem
Traditional outdoor advertising methods, such as billboards, are often ineffective due to limited visibility, especially for commuters, and rely on network connectivity, which can be intermittent, leading to high costs and low success rates in reaching potential customers.
Innovation Solution
A system and method that enables broadcasting devices to detect and establish a non-intrusive communication channel with smart communication devices within their vicinity, allowing for instantaneous synchronization and transmission of information, even in areas with intermittent network connectivity, using a pluggable device with detection, transceiver, authorization, and congestion control modules.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If physical advertising mediums (billboards, signage) are placed in high traffic areas to attract customer attention, then advertising visibility is improved, but cost increases and people may still overlook the advertisements due to high speed movement or closed vehicles
Solution Approach 1:
The patent introduces a server as an intermediary between the broadcasting device and smart communication devices. The server stores advertisement information and manages communication, allowing the broadcasting device to relay information to multiple user devices without direct complex interactions. This mediator approach enables efficient information delivery while simplifying the overall system architecture.
Solution Approach 2:
The patent replaces the traditional mechanical/physical advertising system (billboards requiring physical placement in high-traffic areas) with an electronic/digital communication system. Instead of relying on physical visibility, the system uses wireless communication channels to deliver advertisement information directly to smart communication devices, eliminating the need for physical infrastructure in prime locations.
2Loss of information
If dynamic display units are used with network connectivity to update advertisement information, then advertising content freshness is improved, but reliability deteriorates due to intermittent or failed network connections
Solution Approach 1:
The patent implements a mechanism where the broadcasting device stores advertisement information locally before network connectivity is lost. When the device is within network range, it downloads and caches advertisement data. This preliminary action ensures that even when network connection becomes intermittent or fails, the broadcasting device can continue to relay the stored information to smart communication devices, maintaining reliability.
Solution Approach 2:
The broadcasting device is designed to autonomously manage its own information updates by monitoring network availability and automatically downloading advertisement content when connected. The device serves itself by caching information locally and managing its own communication relay functions without requiring continuous network connectivity or manual intervention, thereby improving reliability.
3Ease of operation
If manual communication initiation is required for users to receive advertisement information, then user control is improved, but productivity deteriorates as users may miss information while moving at high speeds
Solution Approach 1:
The patent inverts the traditional communication initiation model. Instead of requiring the user to initiate communication with the advertising system, the system automatically detects the presence of smart communication devices within range and initiates the information relay. This inversion ensures that advertisement information is delivered proactively to users even when they are moving at high speeds, eliminating the timing issue associated with manual initiation.
Solution Approach 2:
The system implements a feedback mechanism where the broadcasting device continuously monitors for the presence of smart communication devices in its vicinity. When a device is detected, the system automatically triggers the information relay process. This feedback-driven approach ensures that information is delivered at the optimal moment when the user is within range, without requiring manual user action, thus maintaining both ease of operation and high productivity.
Data Source
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AI summary
Disclosed is a system and method for exchanging information between a mobile device and a physical advertising medium such as a billboard. The method and system enables a pluggable device, physically coupled with the mobile device, to detect the mobile device within its vicinity of the physical advertising medium. On detection of the mobile device, the pluggable device establishes a handshake communication channel with the mobile device by authorizing the mobile device. Upon authorizing the mobile device, the pluggable device initiates the advertisement information exchange between the physical advertising medium and the mobile device in a non-intrusive manner. In one aspect, the method and system further enables the mobile device to relay the advertisement information to other mobile devices or any other physical advertisement mediums within its vicinity.