Pop-up Camera Module with Rotating Optical Assembly

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Solution Overview

Problem

Conventional electronic devices with front-facing cameras face challenges in minimizing bezel thickness and maintaining a full front display, as the camera placement can create a punch hole or black spot on the display, affecting aesthetics and functionality.

Innovation Solution

A camera module with a pop-up mechanism that includes a driving unit capable of rotating and sliding the optical assembly, allowing it to protrude externally when needed and retract when not in use, thereby eliminating the need for a thick bezel and enabling a full front display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If the camera is installed in the bezel of the electronic device, then the camera can be exposed and used, but the bezel thickness increases and the front display area is reduced

Engineering Contradiction:
Improvefront display areaVSAvoidbezel thickness
Core Design Contradiction:
Area of stationary objectVSLength of stationary object

Solution Approach 1:

The camera module is designed to be movable between a retracted position (within the housing) and a protruding position (externally exposed). The driving unit enables the optical assembly to dynamically change its position, allowing the camera to be hidden when not in use and exposed when needed, thus eliminating the need for a thick bezel and preserving the front display area.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

Instead of placing the camera in the planar bezel area (2D constraint), the invention moves the camera into the depth dimension (3D space) by allowing it to protrude from the housing. This dimensional transition enables the camera to be stored within the device thickness and only extended when needed, effectively removing the trade-off between bezel thickness and display area.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Area of stationary object

If the camera is retracted into the housing, then the exterior is simplified and full front display is achieved, but the camera cannot be used

Engineering Contradiction:
Improvefront display areaVSAvoidcamera usability
Core Design Contradiction:
Area of stationary objectVSEase of operation

Solution Approach 1:

The camera module incorporates a driving unit that enables dynamic position switching between retracted and protruding states. This dynamic mechanism ensures the camera is hidden during normal display operation and only exposed when camera functionality is required, thus maintaining both full front display and camera usability.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The camera module operates periodically by transitioning between retracted and protruding positions based on usage requirements. The driving unit responds to operational needs by extending the camera when needed and retracting it when not in use, creating a periodic action pattern that balances display aesthetics and camera functionality.

Inventive Principle:
Principle #19Periodic action

3Area of stationary object

If a pop-up mechanism is added to enable camera movement, then full front display is achieved, but the device complexity increases

Engineering Contradiction:
Improvefront display areaVSAvoidcamera module structure
Core Design Contradiction:
Area of stationary objectVSDevice complexity

Solution Approach 1:

The camera module is divided into separate functional components: the optical assembly (lens and image sensor), the driving unit for position control, and the rotating element for orientation adjustment. This segmentation allows each component to be optimized independently and facilitates modular assembly, reducing overall system complexity despite the added functionality.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The driving unit serves multiple functions: it controls the protrusion and retraction of the optical assembly and also enables rotation for orientation adjustment. By combining multiple functions into a single integrated unit, the design reduces the number of separate components needed, thereby managing device complexity while achieving full front display capability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The pop-up camera module allows for a compact electronic device design with a full front display, as the camera can rotate and slide within the device, maintaining functionality while minimizing external damage and visibility issues.

Implementation Method 1

The second driving unit may include an elastic member configured to provide a force that pushes the optical assembly in the second direction when the optical assembly is pressed in the first direction with respect to the second driving unit.

Methodology Applied
Scientific EffectElastic force: Elasticity

Implementation Method 2

rotation of the disk member may be transferred to the power transmission element by a frictional force between the disk member and the power transmission element

Methodology Applied
Scientific EffectFriction: Friction

Data Source

PatentUS11546496B2Camera module and camera module driving mechanism
Publication Date: 2023.01.03 SAMSUNG ELECTRO MECHANICS CO LTD
  • US11546496B2 patent drawing
  • US11546496B2 patent drawing
  • US11546496B2 patent drawing

AI summary

A camera module is provided. The camera module includes an optical assembly including one or more lens and an image sensor, a first driving unit configured to move the optical assembly in a first direction to retract the optical assembly into a housing of an electronic device in which the optical assembly is disposed, or configured to move the optical assembly in a second direction, opposite to the first direction, so that the optical assembly protrudes externally from the housing, and a second driving unit configured to rotate the optical assembly in a protruding state based on a rotation axis, parallel to the first direction.