Pop-up Gloss Card with Protruding Color Chips

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Solution Overview

Problem

Current color chips fail to effectively communicate the gloss finishes or sheens of different paints, as they are often flat and lack the ability to demonstrate color differences caused by varying gloss levels, making it difficult for consumers to visualize how paints with different finishes will appear on surfaces.

Innovation Solution

A three-dimensional gloss card with a flat gloss layer and a top windowed layer that can be bent to protrude color chips, showcasing their gloss finishes, allowing multiple color chips of the same color but different gloss levels to be displayed in a curved or bent configuration, enabling better visualization of gloss differences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If flat color chips are used to display paint colors, then the color information is clearly presented, but the gloss finish differences cannot be effectively demonstrated

Engineering Contradiction:
Improvegloss finish informationVSAvoidcolor chip structure
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The invention transitions from flat two-dimensional color chips to three-dimensional protruding color chips that extend through windows in the top layer. This dimensional change allows the color chips to exhibit different gloss finishes by protruding at various angles, enabling light reflection differences to be visually perceived while maintaining clear color information presentation.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The color chips are designed to be movable within their respective windows, allowing them to be positioned at different angles and heights. This dynamic capability enables the demonstration of various gloss finishes by adjusting the protrusion angle, as the movable chips can be oriented to show different light reflection characteristics corresponding to different gloss levels.

Inventive Principle:
Principle #15Dynamics

2Reliability

If multiple color chips of the same color with different gloss levels are displayed flat, then color consistency is maintained, but gloss differences remain invisible

Engineering Contradiction:
Improvegloss finish visualizationVSAvoidviewer interaction requirement
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

By allowing color chips to protrude through the top layer windows at different heights and angles, the invention creates a three-dimensional display that naturally exhibits gloss differences through light reflection variations. Viewers can observe gloss finishes without needing to move the field of view or light source, as the protruding chips automatically present different reflection angles.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The invention utilizes the interaction of light with the protruding color chip surfaces to create visual perception of gloss differences. The varying angles of protrusion cause different light reflection patterns, which manifest as perceived differences in gloss levels, allowing viewers to distinguish between flat, eggshell, satin, semi-gloss, and high-gloss finishes.

Inventive Principle:
Principle #32Color changes

3Ease of operation

If the gloss layer is made rigid to maintain color chip positions, then color alignment is preserved, but the ability to bend and protrude is lost

Engineering Contradiction:
Improvegloss card flexibilityVSAvoidcolor chip positioning
Core Design Contradiction:
Ease of operationVSStability of the object's composition

Solution Approach 1:

The gloss layer is constructed as a flexible element that can be bent to cause color chips to protrude through the windows in the top layer. This flexibility allows the gloss card to be manipulated to display different gloss finishes, while the windows provide structural guidance to maintain proper color chip positioning and alignment during the bending process.

Inventive Principle:
Principle #30Flexible shells and thin films

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The 3D gloss card allows consumers to easily distinguish and visualize the gloss finishes of paints, enhancing their ability to choose the appropriate finish for their surfaces by highlighting the specular and angular reflectance of the paint colors, thereby improving the shopping experience and paint selection process.

Implementation Method 1

An activator bends or reversibly bends the gloss layer so that the at least one color chip protrudes through the at least one window

Methodology Applied
Scientific EffectElasticity: Elasticity

Implementation Method 2

The gloss of a surface can be described as the reflection of light from the surface that is independent of color. To measure gloss, a single beam of light is deflected off the surface at a particular angle into a receptor

Methodology Applied
Scientific EffectLight reflection: Reflection

Data Source

PatentUS11155117B2Pop-up gloss card
Publication Date: 2021.10.26 COLUMBIA INSURANCE CO
  • US11155117B2 patent drawing
  • US11155117B2 patent drawing
  • US11155117B2 patent drawing

AI summary

Disclosed herein is a pop-up or three-dimensional gloss card including a substantially flat gloss layer having at least one color chip with a predetermined gloss finish, and a top layer defining at least one window. The top layer is positioned on top of the gloss layer so that the at least one color chip is visible through the at least one window. The gloss card also has an activator that reversibly bends the gloss layer so that the at least one color chip protrudes through the at least one window to exhibit the gloss finish of the color chip.