Portable Billboard Media Projection Subsystem
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Solution Overview
Problem
The challenge lies in finding additional real estate for media presentation and communication beyond traditional mobile platforms, as outdoor billboard marketing space becomes scarce and limited by time constraints and legal restrictions, while existing solutions like automotive and aerial media platforms face impracticalities due to parking issues and battery limitations.
Innovation Solution
A portable billboard system that can be hung from various locations, equipped with a media projection subsystem and a public access point, which measures efficacy through location and duration of media exposure, using GPS and communication statistics to reward optimal deployment, and includes a targeting subsystem to select high-value locations based on traffic, cultural events, and visibility.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If automotive vehicles are used as mobile media platforms, then additional outdoor advertising space is provided, but parking time is limited and frequently changing parking spots becomes a burden
Solution Approach 1:
The system transitions from static billboard advertising to dynamic mobile advertising using vehicles. The media subsystem can be selectively enabled/disabled and the vehicle moves to different locations, creating a dynamic advertising platform that overcomes the time limitations of stationary billboards while providing flexible deployment
Solution Approach 2:
The automotive platform serves multiple functions: it acts as both a transportation vehicle and a mobile media advertising platform. The media subsystem can project images, provide WLAN access, and display information, making the vehicle a multi-functional device that generates advertising revenue while maintaining its primary transportation purpose
2Area of stationary object
If aerial vehicles are used as media platforms, then additional advertising real estate is available, but battery operation time is limited and air space legal restrictions apply
Solution Approach 1:
The system uses dynamically controllable media projection and WLAN capabilities on aerial vehicles. The media subsystem can be selectively enabled or disabled based on operational needs, and the vehicle can be repositioned to different locations, creating flexible advertising opportunities that overcome battery time limitations through strategic deployment
Solution Approach 2:
The system performs preliminary planning of flight paths and advertising deployment locations to maximize the limited battery operation time. By pre-selecting optimal locations and timing the media projection appropriately, the system extracts maximum advertising value from each battery charge cycle
3Stability of the object's composition
If traditional outdoor billboards are used, then stable advertising space is provided, but finding available locations has become increasingly difficult and expensive
Solution Approach 1:
The system replaces static billboard locations with dynamic mobile platforms that can move to different areas. This provides stability in the sense of reliable advertising delivery while gaining versatility in location selection, as the mobile platforms can access areas where traditional billboards cannot be installed
Solution Approach 2:
The system transitions from two-dimensional ground-based billboards to three-dimensional mobile advertising that can operate in various spatial dimensions - on vehicle surfaces, in aerial spaces, and at different heights and angles, thereby accessing advertising real estate in previously unavailable spatial dimensions
Data Source
AI summary
A portable billboard is presented including a portable media projection subsystem to selectively project media and to supply an enablement signal in response to the media being projected. A location device supplies a geographic location of the media projection subsystem. A verifier receives the enablement signal and the geographic location, and supplies verification information responsive to the media being projected from a stationary location for a predetermined minimum duration of time. A communications subsystem receives verification information and either stores the information for subsequent downloads, or transmits the information to a central controlling server. A targeting subsystem permits an entity to select a target stationary location from a plurality of value weighted target stationary locations. The targeting application typically provides a reward in response to a value of the selected target stationary location.