Portable Device LAN Gateway for Targeted Ad Delivery
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Solution Overview
Problem
Current portable electronic devices lack efficient methods to connect and control multiple devices within a local area network (LAN) and effectively tailor advertising based on user behavior and preferences.
Innovation Solution
Portable electronic devices establish a wireless connection with a LAN, allowing users to control devices such as TVs and stereos through user profiles, and track user actions to deliver targeted advertisements by analyzing interests and refining them based on user responses.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If portable electronic devices establish wireless connections with multiple LAN devices, then device control capability is improved, but system complexity increases
Solution Approach 1:
The patent introduces a gateway device as an intermediary between the portable electronic device and multiple LAN devices. The gateway establishes wireless connections and manages device interactions, allowing the portable device to control multiple devices without directly managing complex connections. This mediator approach resolves the contradiction by enabling versatile device control while isolating the complexity within the gateway system.
2Adaptability or versatility
If user actions are tracked and analyzed, then advertising personalization is improved, but data processing requirements increase
Solution Approach 1:
The patent implements preliminary action by pre-establishing user profiles containing interests, demographics, and preferences before advertising delivery. User actions are tracked and used to refine these pre-existing profiles rather than creating advertisements from scratch. This approach enables personalized advertising while reducing real-time data processing requirements, as the framework is prepared in advance.
3Adaptability or versatility
If multiple user profiles are supported, then service customization is improved, but management complexity increases
Solution Approach 1:
The patent implements a universal profile management system where a single portable electronic device can store and manage multiple user profiles. The system provides multi-functional capabilities to create, switch, and manage different profiles within one device, reducing the need for separate management systems for each user. This universal approach enables service customization for multiple users while consolidating management complexity into a single platform.
Data Source
AI summary
A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area network (LAN). A link is established between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN. User services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device. Devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device. Actions and/or behaviors of a user are tracked based on use of the portable electronic device. Advertisements are displayed and/or played on at least one of the controlled devices based on the tracked user actions and/or behaviors.