Portable Digital Sign On-Demand Ad System
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current advertisement systems are limited by static signs that require frequent replacement and manual deployment, lacking the ability to centralize ad content updates and efficiently utilize advertising personnel across various locations.
Innovation Solution
An on-demand advertisement system utilizing a portable digital sign connected through a user computing device and server, allowing businesses to manage ad content and deploy operators to geo-specific locations dynamically, with real-time updates and pay rate adjustments based on location and time.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If static advertisement signs are used with manual deployment, then businesses can display advertisements at various locations, but the system requires frequent sign replacement, manual labor, and cannot update ad content dynamically
Solution Approach 1:
The patent replaces the mechanical system of physical sign printing, distribution, and replacement with an electronic/digital system. Digital signs with display screens receive ad content wirelessly via Wi-Fi or cellular connections, allowing businesses to update advertisements remotely without manual sign replacement. This substitution enables dynamic content updates while reducing the complexity of physical sign management.
Solution Approach 2:
The patent uses digital copies of advertisement content that can be transmitted and displayed across multiple digital signs. Instead of creating and distributing physical signs for each location, the system stores digital ad content on a server and transmits it to various digital signs as needed. This allows the same ad content to be replicated across multiple locations dynamically without physical duplication.
2Productivity
If businesses hire individuals to hold static signs, then advertisements can be presented to the public at specific locations, but the system requires continuous manual deployment and cannot efficiently utilize advertising personnel
Solution Approach 1:
The patent transforms the static advertisement system into a dynamic one where digital signs can be remotely deployed, updated, and managed. Operators use a mobile application on their computing devices to select advertisement locations and times, and the system automatically manages the deployment process. This dynamic approach allows operators to efficiently manage multiple locations without physical sign handling, significantly improving productivity and reducing deployment time.
Solution Approach 2:
The system enables operators to self-manage their advertisement deployments through a mobile application. Operators can independently select locations, view available time slots, and receive ad content without requiring manual sign distribution from businesses. The system automatically handles content transmission and sign updates, allowing operators to efficiently manage their own deployment schedules and locations.
3Ease of manufacture
If static signs are printed and distributed to multiple locations, then advertisements can be displayed at various places, but the system requires creating new signs for every advertisement update
Solution Approach 1:
The patent replaces the mechanical printing and physical distribution system with an electronic content management system. Advertisements are created digitally through a web interface, stored on a server, and transmitted wirelessly to digital signs. This eliminates the need for physical printing, material cutting, and distribution logistics, making content creation effortless and enabling instant updates across multiple locations without material waste.
Solution Approach 2:
The system allows for the digital disposal and recovery of advertisement content. When an advertisement needs to be updated, the old digital content is discarded and new content is transmitted to the signs. This process generates no physical waste since digital content can be instantly replaced without material consumption. The system efficiently recycles the same physical sign hardware for different advertisement campaigns indefinitely.
Data Source
AI summary
An on-demand portable advertisement system is provided. The system includes an advertisement device, a user computing device coupled to the advertisement device, and a server. The advertisement device, user computing device and server operate together in order to provide an assigned/selected location based direct advertising with advertisement devices that are screens to display advertising content based on the location of the sign. The server operates to provide the content based on the location of the advertisement device and the user computing device operates to communicate between the advertisement device and the server in order to effect the display of the advertisement content on the advertisement device while in an advertisement area.