Portable Device Demonstration Fixture With Mechanical Security

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Solution Overview

Problem

Traditional in-store electronic device demonstration fixtures often limit the features showcased to customers, and secure tethers can detract from the demonstration experience, especially for small form factor devices, and may not adequately demonstrate features requiring communication with other devices.

Innovation Solution

A product demonstration fixture with a base portion and an exhibition portion that securely positions and orients portable electronic devices for optimal viewing, includes an electronic display for advertising purchase information, and provides simulated interaction through a physical or wireless connection, with an auxiliary battery for continuous operation during business hours.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If a secure tether is used to prevent theft of the demonstration device, then security is improved, but the demonstration experience deteriorates due to the tether detracting from the experience

Engineering Contradiction:
ImprovesecurityVSAvoiddemonstration experience
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent removes the traditional secure tether from the demonstration setup and replaces it with a fixture that mechanically secures the device to the display table. The exhibition portion with mechanical features (aperture, retention feature) extracts the security function from the tether and integrates it into the fixture structure, eliminating the visual and physical distraction of a cable while maintaining theft prevention.

Inventive Principle:
Principle #2Taking out (Extraction)

2Device complexity

If traditional signage and limited feature demonstration are used, then device complexity is reduced, but the information provided to customers deteriorates

Engineering Contradiction:
Improvedemonstration setupVSAvoidfeature information
Core Design Contradiction:
Device complexityVSLoss of information

Solution Approach 1:

The electronic display integrated into the base portion serves multiple functions: it provides purchase information, showcases device features through simulated interaction, and replaces traditional signage. The fixture simultaneously secures the device, provides power through the auxiliary battery, and enables comprehensive feature demonstration including Bluetooth and other wireless communications, making a single complex system perform multiple roles.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces an intermediary system consisting of the electronic display and simulated interaction capability that mediates between the physical device and the customer. This intermediary allows customers to experience device features (particularly wireless features like Bluetooth) without requiring actual paired devices, bridging the gap between limited physical demonstration and comprehensive feature information.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of information

If features requiring communication with other electronic devices are demonstrated, then information completeness is improved, but device complexity increases due to need for additional devices

Engineering Contradiction:
Improvefeature informationVSAvoiddemonstration setup
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent creates a virtual copy or simulation of another electronic device (such as a cellular telephone) within the electronic display system. This simulated device allows demonstration of communication features like Bluetooth pairing and interaction without requiring a physical second device. The simulation replicates the essential interaction patterns, providing comprehensive feature information while keeping the physical setup simple with only the portable electronic device and fixture.

Inventive Principle:
Principle #26Copying

Data Source

PatentEP3111292B1Product demonstration fixture for a portable electronic device
Publication Date: 2019.10.02 APPLE INC
  • EP3111292B1 patent drawingFigure 1
  • EP3111292B1 patent drawingFigure 2
  • EP3111292B1 patent drawingFigure 3

AI summary

A retail electronic product demonstration fixture for demonstrating portable electronic devices. The product demonstration fixture may include an exhibition portion and a base portion. A portable electronic device offered for sale may be affixed to the exhibition portion. The base portion may include an electronic display, an auxiliary battery, and an auxiliary controller. The auxiliary controller may direct power from the auxiliary battery to the electronic display upon determining that a battery within the electronic display has fallen below a particular selected level. Similarly the auxiliary controller may direct power from the auxiliary battery to the portable electronic device offered for sale upon determining that a battery within the portable electronic device has fallen below a selected level.