Portable Incentive Application Embedding via API

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Solution Overview

Problem

Current websites lack a universally portable and easily customizable incentive application, requiring each site to develop its own software or rely on third-party vendors, leading to high costs and inefficiencies in attracting visitors.

Innovation Solution

A portable incentive application system that allows embedding on any website via a data network, enabling customization of incentives such as points, leaderboards, and virtual rewards, using an API to provide incentives and integrate with existing site offerings.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If each website independently develops incentive software internally or hires third-party vendors, then the incentive application can be customized for that specific website, but the development cost and time increase significantly

Engineering Contradiction:

Improvecustomization capabilityVSAvoiddevelopment cost and time

Core Design Contradiction:

Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The patent creates a universal incentive application that can be deployed across multiple websites through web hosting. The incentive application is designed to be platform-agnostic and can serve different websites with different customization parameters, eliminating the need for each website to develop its own incentive software from scratch.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces a web hosting entity as an intermediary that hosts the incentive application and provides it to multiple websites. This mediator manages the incentive application infrastructure, handles deployments, and allows websites to access customized incentive functionality without direct development involvement.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Adaptability or versatility

If incentive applications are written specifically for particular websites, then they can be tailored to site-specific needs, but they become difficult to customize and require additional expense and time for modifications

Engineering Contradiction:

Improvesite-specific tailoringVSAvoidcustomization ease

Core Design Contradiction:

Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent implements dynamic configuration capabilities within the incentive application, allowing parameters such as incentive types, reward structures, and targeting criteria to be modified at runtime without requiring code changes. This enables websites to easily adapt the incentive application to their specific needs and make adjustments as business requirements evolve.

Inventive Principle:

Principle #15Dynamics

3Ease of manufacture

If a universally portable incentive application is used across websites, then development costs are reduced, but the ability to customize incentives for each specific website may be limited

Engineering Contradiction:

Improvedevelopment cost efficiencyVSAvoidwebsite-specific customization

Core Design Contradiction:

Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The patent segments the incentive application into modular components that can be independently configured and activated. Different websites can select and configure only the incentive features they need, allowing for cost-effective deployment while maintaining the ability to customize specific aspects of the incentive program for each website's unique requirements.

Inventive Principle:

Principle #1Segmentation

Data Source

PatentUS11501339B2Method and system for embedding a portable and customizable incentive application on a website

Publication Date: 2022.11.15 SCHOENECKERS

AI summary

An embodiment of the present invention is described that includes an incentive application for providing incentives to a visitor of a site. The incentive application is both portable onto other sites and is customizable on each site to the information provided on the site.