POS Credential Digitization for Enrollment Efficiency
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Solution Overview
Problem
Low adoption rates of digital customer loyalty programs by merchants due to a cumbersome enrollment process and inefficient system resource usage, leading to reduced return-on-investment (ROI) and customer frustration.
Innovation Solution
A system and method for credential digitization at a point-of-sale (POS) device that automatically identifies users, checks for existing enrollments, and prompts consent for digitization, reducing the number of steps and system resource usage by generating a payment credential token linked to user identifiers for future transactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If customers manually enroll in digital loyalty programs through multi-step processes, then system resource usage increases and enrollment time increases, but customer adoption rate remains low
Solution Approach 1:
The system performs preliminary actions by automatically detecting physical payment credentials during transactions and pre-processing enrollment eligibility checks before the customer needs to enroll. The enrollment manager identifies presented credentials, checks tokenization status, and prepares enrollment prompts in advance, eliminating the need for customers to manually initiate multi-step enrollment processes.
Solution Approach 2:
The system enables self-service by automatically detecting payment credentials and managing enrollment without requiring customer intervention. The enrollment manager autonomously identifies credentials, checks enrollment status, and presents consent prompts, allowing the system to serve itself in the enrollment process rather than requiring customers to navigate complex manual enrollment procedures.
2Productivity
If physical payment credentials are not digitized, then transaction security is maintained, but transaction efficiency decreases and system resource usage increases
Solution Approach 1:
The system creates secure digital copies (tokens) of physical payment credentials. The tokenization service generates payment credential tokens that represent the actual credential data, allowing transactions to proceed efficiently using digital copies while the original physical credentials remain secure. This copying approach enables future transactions without physical credential presence.
Solution Approach 2:
The system introduces tokens as intermediaries between physical credentials and transaction processing. Instead of directly using physical credentials in all transactions, the tokenization service creates intermediary token representations that facilitate efficient digital transactions while maintaining security through the intermediary layer.
3Productivity
If enrollment prompts are presented frequently to users, then enrollment conversion may improve, but user frustration increases and system resources are wasted
Solution Approach 1:
The system implements feedback by tracking whether credentials have been previously presented for enrollment and using this information to determine future prompt behavior. The enrollment manager maintains state information about prior enrollment attempts and uses this feedback to avoid redundant prompts, optimizing resource usage while maintaining effective enrollment conversion.
Solution Approach 2:
The system applies partial action by presenting enrollment prompts selectively rather than universally. Instead of prompting all users repeatedly, the system presents prompts only when appropriate based on prior interaction history and enrollment status, reducing unnecessary system resource consumption while maintaining effective enrollment conversion for targeted users.
Data Source
AI summary
Examples provide a system and method for digitization of payment credentials via a point-of-sale (POS) device. When a physical payment credential is presented, the system determines, in real-time, if the credential is enrolled in a digitized payment credential service. If the credential is not enrolled and the user is qualified for enrollment based on eligibility rules, the system prompts the user to consent to automatic enrollment via the POS device. If consent is obtained, the system triggers digitization of the payment credential, which is stored at the digitized payment credential service. A token corresponding to the digitized payment credential is linked to one or more identifiers of the user, such as email, phone number, shopper account number, biometric data, or other identifiers. When enrollment is complete, the user can provide linked identifier(s) at the POS to complete payment of future transaction without presenting the tokenized physical payment credential.


