Position Information Providing Method Using Mobile Device Location Data
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Solution Overview
Problem
Existing position information providing methods are not accurate due to limitations in questionnaire survey populations, including range, quantity, and honesty degree, leading to timeliness and one-sidedness in position selection results.
Innovation Solution
A method and device that utilize big data to determine user quantities with target characteristics in specific regions, integrating online and offline behaviors to provide more accurate position information by analyzing user positions and characteristics, thereby improving the accuracy of position selection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If questionnaire survey is used to obtain position information, then data acquisition cost is reduced, but measurement precision and reliability of position information deteriorate
Solution Approach 1:
The patent uses mobile device location data as an intermediary to obtain objective position information without relying on subjective questionnaire responses. The system automatically collects and analyzes location data from mobile devices to determine user distribution in different regions, eliminating the need for costly and imprecise questionnaire surveys while maintaining data accuracy and reliability.
2Measurement precision
If questionnaire survey population is expanded to improve accuracy, then measurement precision improves, but loss of time and device complexity increase
Solution Approach 1:
The system enables self-service data collection by automatically utilizing location information from mobile devices without requiring users to participate in questionnaires. The mobile devices themselves serve as data sources, automatically providing location data that the system collects and analyzes, thereby eliminating time-consuming manual survey processes while maintaining high measurement precision.
3Ease of operation
If questionnaire survey is used, then ease of operation is maintained, but reliability and objectivity of position information deteriorate
Solution Approach 1:
The patent replaces the mechanical questionnaire survey system with an automated electronic data collection system. Instead of relying on manual questionnaire distribution and subjective user responses, the system uses mobile device location data to objectively determine user distribution, thereby maintaining operational simplicity while significantly improving the reliability and objectivity of position information.
Data Source
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AI summary
Embodiments of the present application provide a position information providing method and device. The method includes: receiving, by a server, a keyword input by a first user; determining a target user characteristic according to the keyword; determining a first region, the first region including multiple second regions; determining, according to position information of users in the first region, the quantities of second users having the target user characteristic in respective second regions; determining candidate regions from the multiple second regions according to the quantities of the second users; and providing the candidate regions for the first user. The method provided in the embodiments of the present application can improve the accuracy of position information provided for a user.