Post Providing Server Comment Display Format Differentiation

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Solution Overview

Problem

Existing technologies fail to create a sense of solidarity and rivalry among users viewing content with multiple targets, such as in sports or public spectacles, as they only indicate the target of each comment without facilitating collective support or rivalry.

Innovation Solution

A system comprising a post providing server and user terminal that allows users to select and display comments in formats corresponding to their supported targets, using features like color, size, speed, direction, symbols, and display areas to differentiate and emphasize comments based on the user's chosen target.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If identifiers are assigned to content in which a plurality of targets appears to indicate comment target, then comment targeting is improved, but sense of solidarity and rivalry among users is not created

Engineering Contradiction:
Improvecomment targetingVSAvoiduser engagement capability
Core Design Contradiction:
Measurement precisionVSAdaptability or versatility

Solution Approach 1:

The patent applies local quality by assigning different display formats (colors, sizes, positions) to comments based on their target identifiers. Comments supporting the same target as the user are displayed in one format (e.g., larger size, different color) while comments for other targets use different formats, creating localized visual differentiation that fosters solidarity and rivalry without changing the core comment targeting function

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system dynamically adjusts comment display formats based on real-time user selections and target associations. When users select different targets, the display format of comments changes dynamically to reflect support relationships, enabling the system to adapt to different viewing scenarios and user preferences while maintaining precise comment targeting

Inventive Principle:
Principle #15Dynamics

2Measurement precision

If comments are displayed in color corresponding to selected identifier, then comment target indication is improved, but sense of solidarity and rivalry among users is not created

Engineering Contradiction:
Improvetarget indicationVSAvoiduser experience
Core Design Contradiction:
Measurement precisionVSEase of operation

Solution Approach 1:

The patent extends local quality beyond simple color coding to multiple display dimensions including size, position, and additional visual elements. Comments for supported targets receive enhanced local quality treatment (e.g., larger font size, prominent positioning) while comments for other targets use standard formatting, creating a more nuanced user experience that maintains clear target indication while fostering emotional engagement

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system utilizes color changes as one aspect of a broader display format variation strategy. Different target supporters receive comments in different color schemes, and the same target can have color variations based on support status, enhancing both target indication precision and user emotional engagement through visual differentiation

Inventive Principle:
Principle #32Color changes

Data Source

PatentUS11082748B2Post providing server, post providing program, user program, post providing system, and post providing method
Publication Date: 2021.08.03 DOWANGO KK
  • US11082748B2 patent drawing
  • US11082748B2 patent drawing
  • US11082748B2 patent drawing

AI summary

It is an object of the present invention to provide a sense of togetherness to a user viewing content in which a plurality of targets appears. A post providing method comprises: a step in which a user terminal receives post data related to content data in which a plurality of targets appear from an input device and sends the post data to a post providing server; a step in which the post providing server receives the post data related to content data in which a plurality of targets appear from the user terminal; a step in which the post providing server sends post data to the user terminal; and a step in which the user terminal displays the post data received from the post providing server in a display format based on the target corresponding to the user of the user terminal among the plurality of targets.