Dynamic Channel Creation Using Pre-Encoded Media Assets
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Solution Overview
Problem
The television broadcasting industry faces increased complexity and cost in maintaining uninterrupted content delivery and creating new channels due to the need for large infrastructures and resources, as traditional methods require re-encoding of content through dedicated encoders, limiting real-time changes and viewer customization.
Innovation Solution
A media content packaging and distribution system that dynamically creates new channels using pre-encoded media assets, allowing for real-time or near-real-time scheduling and insertion of these assets into existing live media feeds without the need for re-encoding, utilizing a scheduler and pre-encoded media content converter to generate program streams for distribution across various consumer devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional re-encoding methods are used to create new channels, then content delivery is maintained, but infrastructure complexity and operational costs increase significantly
Solution Approach 1:
The patent applies preliminary action by pre-encoding media assets into multiple formats and storing them in advance. This allows the system to directly retrieve and distribute pre-encoded content without performing real-time re-encoding, thereby reducing infrastructure complexity while maintaining reliable content delivery across different devices and formats.
2Adaptability or versatility
If dedicated encoders are used for content re-encoding, then new channels can be created, but real-time content changes and viewer customization are limited
Solution Approach 1:
The system performs preliminary encoding of media assets into multiple formats and resolutions in advance. This enables rapid channel creation and real-time content changes by simply retrieving and distributing pre-encoded variants rather than performing time-consuming re-encoding operations, thereby improving productivity while maintaining adaptability.
Solution Approach 2:
The patent implements dynamics by enabling the system to dynamically select and switch between pre-encoded content variants based on real-time viewer preferences and device capabilities. This allows for real-time content changes and viewer customization without the constraints of traditional dedicated encoder systems.
3Adaptability or versatility
If multiple channels are managed simultaneously, then viewer choice increases, but operational costs and resource requirements increase
Solution Approach 1:
The patent applies universality by creating a multi-functional system where a single set of pre-encoded media assets can be distributed across multiple channels and devices. The system can serve different channels simultaneously using the same encoded content variants, thereby increasing channel offerings while reducing operational costs and resource requirements.
Data Source
AI summary
A system is provided for inserting a pre-encoded media asset in a media feed of a first channel based on an input on a notification associated with a media item and a defined selection parameter. Based on the pre-encoded media asset inserted in different channels and the defined selection parameter, a plurality of new channels is created. Based on a re-use of the pre-encoded media asset for one of the plurality of new channels, the plurality of new channels is created independent of an encoding operation prior to a distribution of program streams of the plurality of new channels to a plurality of consumer devices. The plurality of new channels is delivered over a distribution network without being required to be re-encoded.