Pre-Generated Trick Play Video Files for Reliable Advertising Impressions
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Solution Overview
Problem
Viewers often skip important content during trick play operations such as fast forwarding or rewinding, as existing technologies struggle to ensure impression-based content is viewed as intended due to varying playback conditions.
Innovation Solution
Pre-generated trick play video files are created with metadata indicating specific frames, including multiple copies of frames containing advertisements or product placements, ensuring these frames are displayed for a short duration during fast forwarding or rewinding, and pausing operations are synchronized with these frames.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If trick play operations (fast forward/rewind) are used to speed up content delivery, then productivity is improved, but impression-based content may be skipped or displayed for too short a duration
Solution Approach 1:
The system pre-identifies impression-based content frames during content processing and stores metadata marking these specific frames. This preliminary action ensures that when trick play operations occur, the system can quickly locate and ensure display of these critical frames without compromising the fast-forward or rewind speed.
Solution Approach 2:
The system applies different handling rules to different portions of the content. Impression-based content frames are specially marked and treated differently from regular content frames. During trick play, the system ensures these specific marked frames are displayed for adequate duration while allowing other frames to pass through at high speed.
2Reliability
If multiple copies of impression-based frames are inserted to ensure visibility, then advertising impression delivery is improved, but device complexity increases
Solution Approach 1:
The system creates multiple copies of identified impression-based content frames and inserts them into the video stream at strategic locations. This copying approach ensures that even if users fast-forward or rewind, they are guaranteed to encounter at least one copy of the advertisement frame, thereby ensuring impression delivery without requiring complex real-time detection systems.
Solution Approach 2:
The system uses metadata as an intermediary layer between the original content and the trick play processing. The metadata marks specific frames as impression-based content, allowing the system to efficiently identify and handle these frames during fast-forward or rewind operations without requiring complex analysis of each frame in real-time.
3Productivity
If content is delivered faster during trick play, then productivity is improved, but measurement precision of content viewing deteriorates
Solution Approach 1:
The system replaces traditional mechanical trick play operations with a digital frame-based system. Instead of simply speeding up the playback of continuous video, the system delivers individual frames at high speed while inserting multiple copies of marked impression-based frames. This substitution allows precise control over which frames are displayed and for how long, maintaining measurement precision even during fast delivery.
Data Source
AI summary
Some aspects of the disclosure relate to a system and methods for creating a viewing impression that can comprise selecting a video frame from a content item based on interest or value in the video frame. Another version of the content, such as a trick file, can be created by inserting one or more copies of the video frame, for example, adjacent to one another.