Pre-roll Ad Playback in Non-WiFi States via Network Detection
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Solution Overview
Problem
Existing pre-roll advertisement systems are limited in their reach as they only play advertisements in WiFi environments, failing to utilize non-WiFi connection states such as cellular network connections, thereby restricting their audience and application range.
Innovation Solution
A method and apparatus that detect offline video play operations and determine the current network connection status, allowing pre-roll advertisements to be played even in non-WiFi states by selecting and playing a specified pre-roll advertisement from a list obtained or buffered during a WiFi connection, expanding the advertisement's reach and application range.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If pre-roll advertisements are played only in WiFi environment, then advertisement quality and stability are ensured, but audience reach and application range are limited
Solution Approach 1:
The system dynamically adapts advertisement delivery based on network connection state. When WiFi connection is available, pre-roll advertisements are delivered and cached; when transitioning to non-WiFi state, the system switches to playing cached advertisements or skipping them based on configuration, thus maintaining adaptability across different network environments while ensuring stable advertisement delivery
Solution Approach 2:
The system performs preliminary actions by caching pre-roll advertisements during WiFi connection states before the actual playback is needed. This advance preparation ensures that advertisements are already available in the cache when non-WiFi states occur, enabling continuous advertisement playback without real-time network dependency
2Adaptability or versatility
If pre-roll advertisements are cached during WiFi connection, then advertisement playback is enabled in non-WiFi state, but additional storage space is required on terminal
Solution Approach 1:
The system changes the parameter of advertisement delivery timing from real-time to advance caching. By delivering and caching advertisements during WiFi connections when bandwidth is abundant, the system reduces the impact on terminal storage during non-WiFi states, as the caching occurs when network resources are available rather than when storage might be constrained
3Adaptability or versatility
If pre-roll advertisement delivery is expanded to non-WiFi states, then audience reach is improved, but network consumption increases
Solution Approach 1:
The system performs preliminary advertisement delivery during WiFi connection states when network energy is abundant and cost-effective. By caching advertisements in advance during high-bandwidth periods, the system avoids the need for real-time network access during non-WiFi states, thereby reducing overall network energy consumption while expanding connection state coverage
Solution Approach 2:
The system creates local copies of pre-roll advertisements during WiFi connections and stores them in the terminal cache. These copies can then be played back during non-WiFi states without consuming additional network energy, thus enabling broad connection state coverage while minimizing ongoing network energy expenditure
Data Source
AI summary
The present disclosure discloses a pre-roll advertisement playing method, a terminal, and a video server, and relates to the field of multimedia technologies. The method includes: after detecting a play operation of an offline video, determining a current network connection status of a terminal; when the terminal is in a first connection state, determining, among multiple pre-roll advertisements obtained by the terminal, a specified pre-roll advertisement corresponding to the offline video; and playing the specified pre-roll advertisement in a process of playing the offline video. When playing an offline video in a non-WiFi connection state, the terminal may additionally play a pre-roll advertisement. Therefore, an audience range of the pre-roll advertisement is expanded, and an application range is relatively wide.