Pre-Announced Discount Notification via Web Page Trigger
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Solution Overview
Problem
Conventional online systems fail to effectively engage users with merchant content, leading to neglect of discount offers as users lack a compelling reason to purchase from merchants, resulting in low attention and conversion rates.
Innovation Solution
An online system displays pre-announced discount offers before their validity, allowing users to save them, and sends notifications when triggering conditions are met, such as accessing the merchant's web page, to remind users of the offers, increasing the likelihood of redemption.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If pre-announced discount offers are displayed before validity period, then user engagement and conversion rates are improved, but system complexity increases due to notification management and triggering condition monitoring
Solution Approach 1:
The system displays discount offers to users before the validity period begins, allowing users to save and view the offers in advance. This preliminary action prepares users for future purchases by notifying them of upcoming discounts, thereby improving engagement and conversion rates while the system manages the complexity of tracking validity periods and triggering conditions.
2Reliability
If notifications are sent when triggering conditions are satisfied, then user reminder effectiveness is improved, but information processing load increases
Solution Approach 1:
The system monitors triggering conditions such as user actions on merchant web pages and sends notifications when these conditions are satisfied. This feedback mechanism ensures that users are reminded of discount offers at appropriate moments, improving reminder effectiveness. The system processes information efficiently by only triggering notifications when specific conditions are met, rather than continuously monitoring all user activities.
Data Source
AI summary
An online system receives a discount offer from a merchant and displays the offer to a user before the offer's start time. The online system also defines one or more triggering conditions and sends a notification to remind the user about the discount offer when a triggering condition is satisfied. One of the triggering conditions can be based on whether the user has accessed a web page provided by the merchant. The merchant system provides a web page that sends an indication to the online system when the user accesses the web page. After receiving the indication, the online system sends a notification about the discount offer to the user. Sending the notification in this manner has the effect of reminding the user of the discount offer after the user has already expressed an interest in the merchant and its products by viewing the merchant web page.