Pre-decrypting Landing Page Links to Reduce Response Time
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Solution Overview
Problem
The Internet marketing industry faces challenges in optimizing the speed of access from landing pages to product sales points, as slow response times lead to customer impatience and decreased conversion rates due to the need for run-time decryption and encoding of links.
Innovation Solution
The method involves deploying landing pages with pre-decrypted and pre-encoded elements, updating parameters during deployment, and nesting unencoded URLs to eliminate run-time decryption and encoding, thereby enhancing redirection speed and efficiency.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Speed
If run-time decryption and encoding of links is performed, then security and flexibility are maintained, but response time increases and customer impatience occurs
Solution Approach 1:
The patent applies preliminary action by performing decryption and encoding of links during the landing page deployment phase rather than at run-time. The system pre-processes the landing page elements, decrypting encrypted URLs and encoding necessary parameters before the page is served to customers. This eliminates the need for time-consuming run-time processing, significantly reducing response time while maintaining security and flexibility.
2Productivity
If all links are decrypted at run-time, then flexibility is maintained, but processing speed decreases and conversion rate drops
Solution Approach 1:
The system performs preliminary decryption of encrypted links during landing page deployment, so that when customers access the page, the links are already ready for immediate use. This pre-processing approach maintains the flexibility of having encrypted links (for security and A/B testing) while eliminating the processing time delay, thereby improving conversion rates.
Solution Approach 2:
The patent segments the processing into two distinct phases: deployment phase (where decryption and encoding occur) and run-time phase (where only lightweight parameter substitution is needed). This segmentation allows the heavy processing to be done once during deployment rather than repeatedly at run-time, significantly improving productivity.
3Reliability
If encryption is applied to landing page elements, then security is improved, but access speed is reduced due to run-time decryption requirements
Solution Approach 1:
The system maintains security by keeping landing page elements encrypted during deployment, then performs preliminary decryption during the deployment process. This allows the system to benefit from both encrypted storage (security) and fast access (speed) - the encryption prevents unauthorized viewing while the pre-decryption during deployment eliminates run-time processing delays.
Data Source
AI summary
Making redirection from links selected in the landing page to a selected page to a selected page or site more effective and faster by performing functions at the Web site providing the landing page during the deployment of the landing page.