Predictive Mobile Ad Delivery via Itinerary Projection
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Solution Overview
Problem
Mobile users face difficulties in navigating and locating merchants using limited browser displays on compact mobile devices, especially when accessing the Internet for content and services, and advertisers struggle to effectively reach these users with targeted advertisements.
Innovation Solution
A system that dynamically and predictively updates mobile devices based on users' travel itineraries, allowing advertisers to bid for and win the right to present advertisements to users as they pass through specific geographic areas, using an advertising server that manages keyword associations and bidding processes to deliver relevant ads.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If multiple steps are performed through the limited browser display to locate merchants, then the browser can display more information, but the ease of operation deteriorates due to the limited display size and complexity of navigation
Solution Approach 1:
The system performs preliminary actions by pre-calculating and storing travel itineraries with projected locations before the user needs to locate merchants. The browser proactively determines and displays relevant merchant information based on predicted travel routes, eliminating the need for users to manually navigate multiple steps through the browser interface.
Solution Approach 2:
The system introduces an intermediary layer between the user and the browser interface. A travel itinerary system acts as a mediator that automatically processes user location data, determines projected locations, and selects relevant merchant information, thereby simplifying the interaction required by the user while providing comprehensive information.
2Productivity
If advertisers want to reach mobile users effectively, then targeted advertising can be delivered, but the device complexity increases due to tracking and projection systems
Solution Approach 1:
The travel itinerary system serves multiple functions simultaneously: it tracks user location, projects future locations, determines travel routes, selects relevant content and advertisements, and presents information to the user. This multi-functional approach consolidates what would otherwise require separate complex systems into a single integrated solution.
Solution Approach 2:
The system performs self-service by automatically determining travel itineraries and projected locations based on user behavior patterns without requiring active participation from the user. The browser autonomously processes location data, predicts future positions, and selects relevant advertisements, reducing the operational burden on the user while maintaining effective targeting.
3Ease of operation
If the browser display is made larger to improve navigation, then the ease of operation improves, but the portability of the mobile device deteriorates
Solution Approach 1:
The system performs preliminary computation of travel itineraries and projected locations before the user needs to navigate. By pre-determining the optimal path and relevant information in advance, the system enables effective navigation and advertising even on displays with limited screen real estate, eliminating the need for larger display areas.
Data Source
AI summary
This description provides tools and techniques for dynamically and predictively updating mobile devices as mobile users pass through projected locations. These tools may provide methods that include defining thresholds applicable to at least portions of travel itineraries on which mobile users are traveling. The methods may also identify advertisements to send to mobile devices associated with the mobile users, upon meeting the threshold. The methods may also send the selected advertisements, as associated with corresponding advertisers, to the mobile devices.