Preference Determination Apparatus Using Multi-Sensory Thresholds

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Solution Overview

Problem

Existing methods for evaluating human preferences through brain wave measurements during visual and auditory stimuli are limited in creativity and effectiveness, as they do not fully account for the overall activity of the five senses and the specific conditions that influence sensory preferences.

Innovation Solution

A preference determination apparatus and method that applies visual, tactile, and auditory stimuli, calculates autonomic nervous activity based on biological signals, and compares these activities with pre-set thresholds to determine preference, allowing for simultaneous or intervalled stimulus application and storage of corresponding thresholds for accurate preference assessment.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If multiple stimuli are applied simultaneously to evaluate preference, then the evaluation comprehensiveness is improved, but the measurement complexity increases

Engineering Contradiction:
Improvepreference evaluation accuracyVSAvoidstimulus application complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent segments the preference evaluation process into two distinct modes: sequential stimulus application (applying multiple stimuli at predetermined intervals) and simultaneous stimulus application. Each mode has its own threshold comparison logic, allowing the system to handle complexity differently based on the evaluation needs while maintaining measurement accuracy.

Inventive Principle:
Principle #1Segmentation

2Device complexity

If sequential stimulus application is used, then the measurement complexity is reduced, but the evaluation time increases

Engineering Contradiction:
Improvestimulus application simplicityVSAvoidpreference evaluation time
Core Design Contradiction:
Device complexityVSLoss of time

Solution Approach 1:

The patent implements periodic action by applying multiple stimuli at predetermined intervals in sequential mode, where each stimulus is applied separately with a specific time gap. This periodic application reduces the complexity of simultaneous measurement while systematically evaluating each stimulus's effect on autonomic nervous activity over time.

Inventive Principle:
Principle #19Periodic action

3Loss of time

If multiple stimuli are applied simultaneously, then the evaluation time is reduced, but the measurement precision requirements increase

Engineering Contradiction:
Improvepreference evaluation durationVSAvoidautonomic nervous activity threshold accuracy
Core Design Contradiction:
Loss of timeVSMeasurement precision

Solution Approach 1:

The patent employs feedback mechanisms by comparing the measured autonomic nervous activity levels against pre-stored thresholds specific to each stimulus type and combination. The system adjusts the preference determination based on whether the activity levels exceed these thresholds, providing a feedback-based decision framework that maintains precision even under simultaneous stimulation conditions.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS20250000433A1Preference determination apparatus, preference determination method, and non-transitory storage medium
Publication Date: 2025.01.02 JVC KENWOOD CORP
  • US20250000433A1 patent drawing
  • US20250000433A1 patent drawing
  • US20250000433A1 patent drawing

AI summary

A preference determination apparatus includes: a stimulation unit configured to apply a visual, a tactile, and an auditory stimuli; an activity calculation unit configured to calculate degrees of autonomic nervous activity based on biological signals for the multiple stimuli respectively; a storage configured to store thresholds of autonomic nervous activity set in advance for the multiple stimuli respectively; and a determination unit configured to determine preference by comparing the calculated degrees of autonomic nervous activity with the corresponding stored thresholds, wherein the determination unit is further configured to determine that the preference is high when each of the calculated degrees of autonomic nervous activity for each of the stimuli is larger than each of the corresponding stored thresholds therefor, and when the calculated degree of autonomic nervous activity for the stimuli applied simultaneously is larger than the corresponding stored threshold therefor.