Pre-populated Ad Campaign Form for Rapid Setup
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Solution Overview
Problem
Many business owners with an online presence are reluctant to use online advertising due to the time and effort required to set up ad campaigns, despite the effectiveness of online advertising systems.
Innovation Solution
An advertising system that identifies users associated with businesses and presents a pre-populated ad campaign generation form with suggested information, allowing users to create ad campaigns with minimal input, such as two mouse clicks, by auto-filling fields with business data from directories or user accounts, and optionally sending the form via email.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a traditional ad campaign setup process is used, then the advertising system can collect comprehensive information for targeted ads, but the time and effort required to set up the campaign increases significantly
Solution Approach 1:
The system performs preliminary actions by automatically gathering business information (name, description, URL, contact details) from business directories and databases before the user needs to create an ad campaign. This pre-collected information is then automatically populated into the ad campaign form, eliminating the need for users to manually enter data and significantly reducing setup time while maintaining comprehensive information collection
Solution Approach 2:
The system enables self-service by automatically retrieving and filling ad campaign information from the user's existing business profile and directory listings without requiring manual input. The automated form population and campaign creation process allows users to launch ads with minimal effort, resolving the contradiction between comprehensive information gathering and time-consuming setup
2Ease of operation
If manual data entry is required for ad campaign creation, then the user can control and verify each parameter, but the complexity and difficulty of the operation increases
Solution Approach 1:
The system creates copies of the user's existing business information from directories and profiles, automatically populating it into the ad campaign form. This copying mechanism replicates relevant business data (name, description, URL) without requiring manual transcription, thereby simplifying the operation while maintaining data accuracy and reducing form-filling complexity
Solution Approach 2:
By pre-gathering and organizing business information before the campaign creation process, the system eliminates the need for users to manually fill complex forms. The preliminary preparation of data reduces operational complexity and makes the campaign creation process straightforward, allowing users to simply review and confirm rather than manually enter each parameter
3Productivity
If automated information gathering is used, then the setup time is reduced, but the system complexity increases
Solution Approach 1:
The system introduces intermediary components including an automated information retrieval module that queries business directories, a data processing module that extracts and formats information, and a form population module that automatically fills campaign parameters. These intermediary layers handle the complexity of automated information gathering internally, enabling rapid campaign creation without exposing the user to system complexity
Solution Approach 2:
The automated information gathering system is segmented into distinct functional modules: information retrieval from directories, data extraction and validation, and form population. This segmentation allows each module to handle specific tasks efficiently, improving overall productivity while managing system complexity through modular design that can be developed and maintained independently
Data Source
AI summary
An advertising system automatically generates suggested ad campaign parameters for a business based on information obtained automatically from one or more sources, such as a corresponding business directory listing, a web site of the business, and/or a user account record associated with the business. The suggested ad campaign parameters, which may include suggested keyword strings for ad targeting, are presented to a user associated with the business via a partially or wholly pre-populated electronic form that can be submitted to create an active ad campaign for the business. In one embodiment, the pre-populated form is presented in response to the user selecting an ad solicitation object displayed on a web page. The ad solicitation object may be displayed in the format of an actual ad, and may include suggested ad text for use in the ad campaign.