Prepurchase Promotion Circuitry Automating Merchant Approval

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Solution Overview

Problem

Current promotional systems for merchants lack efficiency in managing consumer interest and merchant approval processes, leading to inefficiencies in generating and offering promotions effectively.

Innovation Solution

The system provides a prepurchase promotion mechanism where circuitry configures to offer a prepurchase impression to consumers, increments a count upon acceptance, determines a threshold, and generates a request for promotion transmission to merchants upon exceeding the threshold, facilitating financial transactions based on consumer-defined values and merchant approval.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If the system manually manages consumer interest and merchant approval processes, then the promotion generation process can be customized and controlled, but the process becomes time-consuming and inefficient

Engineering Contradiction:
Improvepromotion generation efficiencyVSAvoidtime for approval process
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by collecting consumer interest and prepurchase approvals before generating promotions. The circuitry accumulates consumer data, determines threshold values, and prepares promotion requests in advance, so that when a promotion is generated, it is based on pre-validated consumer demand, eliminating the need for time-consuming manual approval processes

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system enables self-service by automatically managing the entire promotion generation process. The circuitry autonomously collects consumer interest data, increments approval counts, compares against thresholds, generates promotion requests, and transmits them to merchants without requiring manual intervention, thereby significantly improving efficiency while reducing time loss

Inventive Principle:
Principle #25Self-service

2Adaptability or versatility

If the system collects and processes consumer data to determine promotion thresholds, then promotions can be targeted and effective, but the system complexity increases

Engineering Contradiction:
Improvepromotion targeting capabilityVSAvoidsystem processing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the consumer data processing into distinct functional modules within the circuitry: data collection module, threshold determination module, comparison module, and promotion generation module. Each module handles a specific aspect of the process, making the overall complex system manageable and maintainable while achieving sophisticated targeting capabilities

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The circuitry is designed as a universal processing system that can handle multiple types of consumer data, apply different threshold values, and generate various promotion types. This multi-functional design allows the same hardware to adapt to different promotion scenarios without requiring separate specialized systems, balancing complexity with versatility

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10902465B1Systems, apparatus, and methods of providing prepurchase promotions
Publication Date: 2021.01.26 BYTEDANCE INC
  • US10902465B1 patent drawing
  • US10902465B1 patent drawing
  • US10902465B1 patent drawing

AI summary

Systems, apparatus, and methods for providing prepurchase promotions to consumers are discussed herein. A prepurchase promotion may refer to preliminary promotional mechanism that may be accepted but is not an actual (e.g., redeemable) promotion until subsequent to merchant approval of one or more promotion parameters. Some embodiments may provide for an apparatus including circuitry configured to: provide a prepurchase impression of a prepurchase promotion to a consumer device, wherein the prepurchase promotion is associated with one or more promotion parameters including a promotional value; receive bid data from the consumer device indicating a consumer-defined accepted value and consumer acceptance of the one or more promotion parameters at the consumer-defined accepted value; and generate a request to offer a promotion including the one or more promotion parameters at the consumer-defined accepted value for transmission to a merchant associated with the prepurchase promotion.