Search Engine Presentation Mode Ranking System

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Solution Overview

Problem

Existing search engines fail to effectively rank and provide the best presentation mode for content items across different devices, leading to users accessing lower quality presentation modes, which can be time-consuming and result in redundant or unsupported content.

Innovation Solution

A system that determines presentation mode scores based on global and user device-specific signals, selecting the highest quality presentation mode for each content item to ensure optimal user experience by instantiating the appropriate presentation environment on user devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If search engines provide multiple presentation modes for content items, then users have more options for accessing content, but users cannot determine which presentation mode is of highest quality without additional evaluation

Engineering Contradiction:
Improvepresentation mode optionsVSAvoidtime to determine best presentation mode
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system pre-calculates and stores presentation mode scores for each content item before the user search query is executed. These scores are computed based on global signals (content characteristics, publisher reputation, historical performance) and are readily available when needed, eliminating the need for real-time evaluation during user interaction.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system incorporates feedback signals from user interactions with different presentation modes to continuously refine and update presentation mode scores. This feedback mechanism allows the system to learn from actual user behavior and improve its ability to recommend the highest quality presentation mode over time.

Inventive Principle:
Principle #23Feedback

2Device complexity

If search engines evaluate presentation modes based on global signals only, then evaluation is simplified, but device-specific compatibility and performance cannot be optimized

Engineering Contradiction:
Improveevaluation system simplicityVSAvoiddevice-specific optimization
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The system differentiates between global signals (applicable to all users and devices) and device-specific signals (tailored to individual user devices). Global signals evaluate general content quality and publisher reputation, while device-specific signals assess compatibility and performance on particular devices. Both evaluation layers work together to provide comprehensive presentation mode scoring.

Inventive Principle:
Principle #3Local quality

3Reliability

If users manually search for the best presentation mode across multiple sources, then users can find optimal content delivery, but this process is time-consuming and creates redundant content access attempts

Engineering Contradiction:
Improvecontent qualityVSAvoidcontent access efficiency
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The system automatically performs the evaluation and selection of the best presentation mode without requiring user intervention. It autonomously compares multiple presentation modes across different sources, evaluates their quality using computed scores, and directly provides the optimal content delivery to the user, eliminating manual searching and redundant access attempts.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS9146972B2Ranking of presentation modes for particular content
Publication Date: 2015.09.29 GOOGLE LLC
  • US9146972B2 patent drawing
  • US9146972B2 patent drawing
  • US9146972B2 patent drawing

AI summary

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for scoring and ranking environmental views of particular content. In an aspect, a method determines, for each presentation mode of a content item, a presentation mode score for the presentation mode based on presentation mode signals, each presentation mode score being an indicator of quality of the presentation mode; selecting the presentation mode having presentation mode score indicating a highest quality relative to the quality indicated to the other presentation modes by the other presentation mode scores; and providing the search results to a user device for presentation according to the presentation order, each search result referencing a corresponding content item, and wherein the search result for the content item having the plurality of presentation modes is provided according to the selected presentation mode.