Print Information Selection for Measuring Promotional Ad Impact
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Solution Overview
Problem
Existing methods struggle to accurately measure the advertising effect of promotional products, making it difficult for brand owners to determine whether to include print information for effect measurement, especially considering the target audience and advertisement content.
Innovation Solution
An information processing system that includes an acquirer, determiner, and output section to assess whether to create products with print information for advertising effect measurement based on first information such as user behavior and merchandise details, using a digital printing machine to track and measure advertising effects.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If print information for advertising effect measurement is added to promotional products, then the advertising effect can be measured, but the complexity of the product increases and production costs rise
Solution Approach 1:
The patent uses an information processing system as an intermediary between the promotional product and the advertising effect measurement. The system automatically determines whether to add print information based on acquired advertisement-related information, thereby measuring advertising effects without requiring complex product design decisions from manufacturers.
Solution Approach 2:
The information processing system autonomously makes the determination about adding print information for measurement without requiring manual intervention or complex decision-making processes. The system acquires relevant information and automatically decides whether measurement is necessary, simplifying the overall process.
2Loss of information
If print information for advertising effect measurement is added to all promotional products, then comprehensive measurement data is obtained, but production costs and manufacturing complexity increase
Solution Approach 1:
The patent implements partial action by determining whether to add print information on a case-by-case basis rather than universally. The information processing system evaluates each promotional product's specific circumstances and only adds measurement capabilities when necessary, achieving sufficient measurement data without unnecessary production complexity.
Solution Approach 2:
The system changes the parameter of measurement implementation from a fixed state (always add measurement) to a variable state (conditionally add measurement). By dynamically adjusting whether print information is added based on acquired advertisement-related information, the system optimizes both data completeness and production ease.
3Ease of manufacture
If analog printing machines are used without print information for measurement, then production is simpler and more inexpensive, but advertising effect cannot be measured
Solution Approach 1:
The information processing system provides a universal solution that works with both analog and digital printing scenarios. It determines whether measurement is needed based on advertisement characteristics, allowing simple analog printing when measurement is unnecessary while enabling measurement capability when required, thus serving multiple production scenarios with a single system.
Data Source
AI summary
An information processing system includes: an acquirer that acquires first information relating to an advertisement; a determiner that determines, based on the acquired first information, whether or not to create a product to be created by an image forming apparatus as a product of which an advertising effect of the advertisement can be measured; and an output section that outputs a result of the determination.