User-Controlled Supply Chain for Privacy-Preserving Purchasing
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Solution Overview
Problem
Users face privacy issues while searching and purchasing online, as their personal information is collected and used without consent, leading to potential breaches and misuse, and existing systems lack user control over data dissemination.
Innovation Solution
A system and method that allows users to remain anonymous or control the sharing of personal information, enabling them to select which data is shared with whom and for how long, while aligning users into communities for targeted recommendations and direct procurement from manufacturers, cutting out intermediaries to reduce costs and enhance privacy.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users provide personal information to sellers and manufacturers, then they can complete transactions and receive personalized service, but their privacy is compromised and data may be misused
Solution Approach 1:
The patent introduces a search system as an intermediary between users and sellers/manufacturers. This intermediary collects and processes user information, then communicates only with seller systems rather than directly exposing user data to them. The search system acts as a buffer that enables transactions while protecting user privacy by preventing direct access to personal information.
2Object-affected harmful factors
If users remain anonymous to sellers, then their privacy is protected, but sellers cannot provide personalized service or verify user identity
Solution Approach 1:
The patent segments user information into different levels of disclosure. Users can provide minimal information (anonymous browsing) or selective information (personalized service) depending on their preferences. The system divides the information sharing process into controllable segments, allowing users to disclose only what is necessary for each interaction while maintaining privacy protection.
3Productivity
If traditional eCommerce systems collect and monetize user data, then they generate revenue, but users lose control over their personal information and suffer from data misuse
Solution Approach 1:
The patent inverts the traditional data collection model. Instead of eCommerce systems collecting user data for monetization, the system allows users to control what information is shared and with whom. The revenue model is flipped from data exploitation to value-added search services and targeted advertising that respects user privacy preferences, giving users control while still enabling commercial transactions.
Data Source
AI summary
A method and system for implementing a user controlled supply chain system includes receiving information from one or more potential users including one or more wants, needs, and desires, and indicative of a desire to retain control of user information including one or more elements of demand for a product or a service, other wants, needs or desires. The method includes receiving information from a plurality of manufacturers including meta information and any other pertinent terms and conditions of that product's lifecycle including an offer to sell the one or more products including a discount. The method includes indicating by the user a desire to purchase one of the one or more products or services, disclosure of the user information to one of the plurality of manufacturers in exchange for confirmation of sale to the user, and consummating a transaction for the user to purchase the product.