Privacy Display Driver IC for Smartphone Screen

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Users of smartphones face the risk of exposing personal information in public places due to the lack of effective privacy protection for displayed content, limiting their ability to view sensitive information outside of private settings.

Innovation Solution

An electronic device with a display, processor, and display driver IC that generates and applies a privacy effect to specific portions of images, allowing only the user in front of the device to view personal information while obscuring it from others.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If personal information is displayed on the smartphone screen in public places, then the user can access and view the information, but the information becomes exposed to others and privacy is compromised

Engineering Contradiction:
ImproveAccessibility of personal informationVSAvoidPrivacy exposure risk
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The patent applies different display qualities to different regions of the screen. The central region (where the user's face is positioned) displays clear, high-quality personal information, while the peripheral regions display blurred or obscured content. This spatial differentiation of display quality enables the user to view sensitive information clearly while preventing others from seeing it, thus resolving the contradiction between accessibility and privacy protection.

Inventive Principle:
Principle #3Local quality

2Measurement precision

If the smartphone display shows content clearly to the user, then the user can read personal information easily, but others can also see the content and privacy is compromised

Engineering Contradiction:
ImproveDisplay clarity for userVSAvoidVisibility to others
Core Design Contradiction:
Measurement precisionVSObject-affected harmful factors

Solution Approach 1:

The display system dynamically adjusts the quality of content rendering based on the spatial position of the viewer. When the user's face is detected in the central region, that area receives high-clarity rendering suitable for reading personal information. Meanwhile, peripheral regions are rendered with reduced clarity or obscured content, ensuring that only the authorized user can view the information clearly while others see only blurred content.

Inventive Principle:
Principle #3Local quality

3Object-affected harmful factors

If a privacy filter is applied to the entire display, then privacy is protected, but the user cannot clearly view the personal information

Engineering Contradiction:
ImprovePrivacy protection levelVSAvoidReadability of personal information
Core Design Contradiction:
Object-affected harmful factorsVSMeasurement precision

Solution Approach 1:

Rather than applying a uniform privacy filter across the entire display, the system selectively applies privacy protection only to specific regions. The central region corresponding to the user's face position maintains full clarity for reading personal information, while peripheral regions receive the privacy filter effect. This localized application of privacy protection resolves the contradiction by ensuring both readability for the user and privacy protection from others.

Inventive Principle:
Principle #3Local quality

4Ease of operation

If the display shows all content uniformly, then the device is simple to operate, but privacy protection is not achieved in public places

Engineering Contradiction:
ImproveDisplay operation simplicityVSAvoidPublic place privacy risk
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The display system automatically detects the user's face position and dynamically adjusts the privacy protection regions without requiring manual configuration. The system self-adapts to different usage scenarios, automatically determining which areas of the screen should be protected based on the detected face position. This automated approach maintains ease of operation while effectively addressing privacy risks in public places.

Inventive Principle:
Principle #25Self-service

Data Source

PatentEP3447673B1Electronic device and control method therefor
Publication Date: 2023.09.06 SAMSUNG ELECTRONICS CO LTD
  • EP3447673B1 patent drawingFigure 1
  • EP3447673B1 patent drawingFigure 2
  • EP3447673B1 patent drawingFigure 3

AI summary

An electronic device according to various embodiments of the present invention may comprise: a display; a processor for generating a frame image; and a display driving circuit for driving the display, the display driving circuit including an image processing module and a memory, wherein the display driving circuit is configured to acquire the frame image from the processor, generate a different frame image by applying a designated effect to at least a partial area of the frame image, and display the different frame image through the display.