Privacy Management System Using Wrapper Objects to Block Data
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Solution Overview
Problem
Current web analytics management systems are cumbersome for marketers and IT departments, requiring complex modifications and often involving third-party vendors who may not respect privacy settings, leading to unauthorized data collection and distribution.
Innovation Solution
An online privacy management system that creates wrapper objects to manage and block private information transmission, using scripting code to override existing methods and provide real-time control over data flow, allowing users to define privacy rules and whitelist/blacklist domains.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If web analytics code is modified by IT department or third-party vendors, then data collection capability is improved, but system complexity and time consumption increase
Solution Approach 1:
The patent introduces a tag management system as an intermediary layer between the web analytics code and the IT department/third-party vendors. This system provides a user-friendly interface that allows marketers to configure and modify analytics tags without requiring direct access to or knowledge of the underlying complex code, thereby maintaining data collection capability while reducing system complexity and modification time
Solution Approach 2:
The patent segments the web analytics system into modular components that can be independently configured and managed. By dividing the analytics implementation into discrete, manageable tags and parameters, the system allows for easier modification and maintenance without requiring changes to the entire analytics infrastructure, thus reducing overall system complexity
2Adaptability or versatility
If third-party vendors are used for web analytics, then analytics functionality is improved, but privacy control and data security deteriorate
Solution Approach 1:
The patent extracts privacy control functionality from the third-party analytics vendors and implements it within the organization's own tag management system. This allows the organization to maintain versatile analytics functionality provided by third parties while taking back control of privacy management, data collection policies, and security measures into their own hands
Solution Approach 2:
The patent implements feedback mechanisms that allow the organization to monitor and control what data is collected by third-party analytics vendors. The system provides visibility into data collection activities and enables real-time adjustments to analytics configurations to ensure compliance with privacy policies, thereby maintaining reliability of privacy control
3Productivity
If multiple web analytics vendors are integrated, then data analysis capability is improved, but code maintenance difficulty increases
Solution Approach 1:
The patent creates a universal tag management system that can accommodate multiple web analytics vendors through a single standardized interface. This multi-functional platform allows the organization to integrate various analytics providers (Google Analytics, Adobe Analytics, etc.) while managing them through one unified system, thereby improving data analysis capability across multiple sources while simplifying code maintenance by eliminating the need to modify each vendor's code separately
Data Source
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AI summary
A privacy management system (PMS) is disclosed for a Chief Privacy Officer (CPO) or other user to use in monitoring and/or controlling in realtime the flow of data (e.g., outflow) about the user and his/her online experience. The PMS may employ pattern recognition software to evaluate analytics data and potentially block private information from being sent within the analytics data. The PMS may provide a dashboard displaying a whitelist and/or blacklist indicating what destinations/sources are blocked or allowed as well as private information settings indicating what types of private information should be blocked. The PMS includes browser-client scripting code and may also include a PMS-certified verification icon and/or lock and unlock icons for display on webpages being monitored/controlled in realtime by the PMS.