Privacy Manager for Location-Based Notification Delivery

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Solution Overview

Problem

Current computing systems fail to effectively protect user privacy while delivering location-based services, leading to decreased usability and increased concerns about data exposure.

Innovation Solution

A method for determining a communication context and generating disclosure permissions to control user exposure to advertisers or publishers, allowing for controlled presentation of target notifications based on user preferences and privacy settings.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If location-based services are used to deliver relevant information and notifications, then the relevance and usefulness of content delivery is improved, but user privacy protection deteriorates

Engineering Contradiction:
Improvecontent delivery relevanceVSAvoiduser privacy exposure
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The patent introduces a privacy manager as an intermediary component between location-based services and users. This mediator evaluates location information against user-defined privacy policies before any data is exposed to advertisers or publishers, thus enabling relevant content delivery while protecting user privacy through controlled intermediation.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system dynamically adjusts the level of privacy protection based on changing parameters such as user location, context, and privacy policy settings. By modifying privacy parameters in real-time based on situational context, the system can deliver relevant notifications when appropriate while maintaining strong privacy protection when needed, resolving the contradiction between relevance and privacy.

Inventive Principle:
Principle #35Parameter changes

2Reliability

If user privacy is strengthened through strict data protection, then user trust and privacy protection are improved, but the effectiveness of location-based services deteriorates

Engineering Contradiction:
Improveprivacy protectionVSAvoidservice effectiveness
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The privacy protection level is made dynamic rather than static. The system continuously adapts privacy settings based on real-time context such as user location, activity, and environmental factors. This dynamic approach allows the system to maintain strong privacy protection by default while automatically relaxing restrictions to enable effective location-based services when the context demands, thus resolving the contradiction between reliability and productivity.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes privacy parameters dynamically based on contextual factors. When a user is in a location where location-based services are appropriate (e.g., near a point of interest), the system adjusts privacy parameters to allow service delivery. When privacy risk is detected, parameters are tightened. This parameter change mechanism enables both strong privacy protection and effective service delivery without compromise.

Inventive Principle:
Principle #35Parameter changes

3Measurement precision

If comprehensive location data is collected and processed, then the accuracy and relevance of notifications is improved, but data exposure and privacy risk increase

Engineering Contradiction:
Improvenotification accuracyVSAvoiduser data exposure
Core Design Contradiction:
Measurement precisionVSLoss of information

Solution Approach 1:

The system extracts only the necessary location information needed for notification delivery and discards or anonymizes the rest. Instead of processing comprehensive location data, the privacy manager extracts minimal required data points (such as current location coordinates) and uses only those for generating notifications, thereby maintaining notification accuracy while minimizing data exposure and privacy risk.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system applies partial action by processing only the portion of location data that is actually needed for the specific notification task. Rather than analyzing comprehensive user behavior patterns or historical location data, the system processes only current, relevant location information, thus achieving sufficient notification accuracy without the excessive data processing that would increase privacy risk.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS11017114B2Computing system with content delivery mechanism and method of operation thereof
Publication Date: 2021.05.25 TELENAV INC
  • US11017114B2 patent drawing
  • US11017114B2 patent drawing
  • US11017114B2 patent drawing

AI summary

A method of operation of a computing system includes: determining a communication context with a control unit for communicating a target notification to a device; generating a disclosure permission for controlling a user's exposure to an advertiser, a publisher, or a combination thereof; and determining a presentation opportunity based on the communication context, the disclosure permission, or a combination thereof for presenting the target notification.