Private Label Account Tokenization for Retail Data Breach Protection

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Retailer databases storing consumer private label credit account numbers are vulnerable to data breaches, leading to unauthorized access and exploitation of the stored information.

Innovation Solution

Generate and utilize authorization tokens that resemble credit card structures but do not include the actual account number, linking these tokens with the underlying credit account to track transactions and maintain security throughout the purchase life cycle, including authorization, settlement, and billing, while allowing retailers to store and manage purchase information without exposing the actual account number.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the retailer stores the actual private label credit account number in their database for returns and rewards tracking, then the retailer can easily track transactions and manage customer accounts, but the database becomes vulnerable to data breaches and unauthorized exploitation of account information

Engineering Contradiction:
Improvetransaction trackingVSAvoiddata breach vulnerability
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The patent introduces an authorization token as an intermediary element that replaces the actual credit account number in the retailer's database. This token contains sufficient information to authorize transactions and track purchases but does not reveal the sensitive account number. The token acts as a mediator between the payment system and the retailer's database, enabling transaction tracking while protecting the actual account information from storage and potential breaches.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent extracts the sensitive account number information from the data stored in the retailer's database. Instead of storing the complete account number, only a tokenized representation is retained. The actual account number is removed from the retailer's database environment, eliminating the vulnerability to data breaches while preserving the ability to track transactions through the token.

Inventive Principle:
Principle #2Taking out (Extraction)

2Object-affected harmful factors

If the retailer does not store the actual account number but uses authorization tokens, then data security is improved, but the system complexity increases due to token generation and management requirements

Engineering Contradiction:
Improvedata breach vulnerabilityVSAvoidsystem complexity
Core Design Contradiction:
Object-affected harmful factorsVSDevice complexity

Solution Approach 1:

The authorization token system is designed to be self-service in nature. The token is automatically generated by the payment processing system during the authorization process and returned to the retailer's database without requiring manual intervention. The token inherently contains all necessary information for transaction tracking and authorization, eliminating the need for complex external token management systems or additional infrastructure.

Inventive Principle:
Principle #25Self-service

3Measurement precision

If the authorization token contains detailed transaction information, then accurate tracking of purchases and rewards is achieved, but the token size and processing requirements increase

Engineering Contradiction:
Improvetransaction tracking accuracyVSAvoiddata volume
Core Design Contradiction:
Measurement precisionVSQuantity of substance

Solution Approach 1:

The authorization token is structured with local quality, meaning different portions of the token contain specific types of information optimized for their intended use. The token includes essential elements such as authorization status, transaction amount, and purchase identifiers in a compact format. This localized organization of information within the token enables accurate transaction tracking while maintaining a efficient data structure that minimizes processing overhead and storage requirements.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12462259B2Private label account number protection
Publication Date: 2025.11.04 BREAD FINANCIAL PAYMENTS INC
  • US12462259B2 patent drawing
  • US12462259B2 patent drawing
  • US12462259B2 patent drawing

AI summary

A system and method for private label account number protection is described. A method receives, at a retail computing system, a private label credit account number being proffered to make a private label credit purchase. A request for authorization for the purchase is provided from the retail computing system to a private label credit account provider over a dedicated connection between the retail computing system and the private label credit account provider. The retail computing system receives an authorization token from the credit account provider and stores the authorization token in place of the private label credit account number.