Private Media Recommendations Without Profile Contamination

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Solution Overview

Problem

Media platforms often recommend content based on a user's recent explorations, disregarding their primary interests, leading to unwanted recommendations.

Innovation Solution

A private interactive mode on media platforms allows users to explore content without affecting their primary profile settings, using separate recommendation models that generate content based on predetermined parameters and user interactions, with data deletion upon exiting the mode.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Device complexity

If the media platform uses a unified recommendation model for all user interactions, then the system complexity is reduced, but the user's primary interest recommendations are compromised by recent explorations

Engineering Contradiction:
Improvesystem complexityVSAvoidrecommendation accuracy
Core Design Contradiction:
Device complexityVSManufacturing precision

Solution Approach 1:

The patent segments the recommendation system into two independent models: a first recommendation model for the user's primary account that maintains recommendations based on primary interests, and a second recommendation model for the private interactive mode that handles temporary explorations. This segmentation allows each model to specialize in its specific function without interference, resolving the contradiction between system simplicity and recommendation accuracy.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent extracts the private interactive mode's recommendation logic from the main recommendation system. By separating the temporary exploration recommendations into a distinct second recommendation model, the system prevents recent explorations from contaminating the primary interest recommendations, thereby maintaining recommendation accuracy while managing complexity through modular design.

Inventive Principle:
Principle #2Taking out (Extraction)

2Manufacturing precision

If the media platform maintains separate recommendation models for different modes, then the recommendation accuracy is improved, but the device complexity increases

Engineering Contradiction:
Improverecommendation accuracyVSAvoidsystem complexity
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The patent implements a universal recommendation engine architecture that can switch between different recommendation models based on the active mode. The system maintains a first recommendation model for primary account recommendations and a second recommendation model for private interactive mode, allowing the same underlying infrastructure to serve multiple functions with different recommendation strategies, thereby managing complexity through multi-functionality.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces a mode management mechanism that acts as an intermediary between the user, the private interactive mode, and the recommendation models. This mediator handles the switching between recommendation models, manages the isolation of data, and controls the deletion of private mode information, thereby coordinating the complex interactions between multiple recommendation models without requiring complete system redesign.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If the private interactive mode retains user interaction data, then the personalization is improved, but the user privacy is compromised

Engineering Contradiction:
ImprovepersonalizationVSAvoidprivacy risk
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The patent applies local quality by creating a private interactive mode with distinct data handling characteristics. Within this private mode, user interaction data is retained and used for personalization purposes, but this data isolation ensures that the information does not affect the primary account's recommendation profile. The private mode has localized data retention policies that differ from the main system, enabling personalization without compromising overall privacy.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent implements a discard-and-recover mechanism for private interactive mode data. User interaction data generated during private mode sessions is retained temporarily to provide personalized recommendations within that mode, but is automatically deleted when the user exits the private mode or logs out. This approach allows the system to utilize data for personalization during the active session while ensuring privacy by discarding the data afterward, preventing permanent storage and misuse.

Inventive Principle:
Principle #34Discarding and recovering

Data Source

PatentUS12475159B2Private interactive mode on media platform
Publication Date: 2025.11.18 LEMON INC(GB)
  • US12475159B2 patent drawing
  • US12475159B2 patent drawing
  • US12475159B2 patent drawing

AI summary

Methods of providing media content to a user in a private interactive mode on a media platform are provided. The media platform having a user interface and a recommendation engine can provide a first interactive mode and the private interactive mode. The recommendation engine can generate recommendations of media content based on user's requests or actions. When the user exits the private interactive mode, information associated with the private interactive mode can be permanently deleted. The recommendation engine operating in the first interactive mode can be independent of the information associated with the private interactive mode.