Private Communication Sessions in Social Networking Systems

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Solution Overview

Problem

Conventional online social networking systems lack the ability to facilitate private communication sessions within content interactions, leading to user dissatisfaction due to the need for separate messaging applications and difficulty in engaging with social networks when private communications require extra steps.

Innovation Solution

A social networking system that allows users to initiate private conversations on content items, providing a private user interface for selected users to interact without being visible to the general public, enabling seamless private communication within the existing content interaction framework.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If conventional social networking systems display all user comments publicly, then transparency and openness are improved, but user privacy and communication convenience deteriorate

Engineering Contradiction:
Improveinformation transparencyVSAvoidcommunication convenience
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The comment section is segmented into public and private viewing modes. Users can select to view comments publicly or privately within a closed group, dividing the single comment stream into distinct information environments based on user relationship and privacy needs.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system dynamically adjusts the visibility of comments based on user selections and relationships. The comment display transitions from a static public view to a dynamic private view based on real-time user choices and social graph data, allowing flexible information access control.

Inventive Principle:
Principle #15Dynamics

2Device complexity

If users must use separate messaging applications for private communication, then system simplicity is maintained, but user engagement and experience deteriorate

Engineering Contradiction:
Improvesystem simplicityVSAvoiduser engagement
Core Design Contradiction:
Device complexityVSProductivity

Solution Approach 1:

The patent merges private messaging functionality with the existing social networking platform's content interaction framework. Private conversations about content items are integrated directly into the content viewing experience, eliminating the need for separate messaging applications while maintaining system architectural simplicity.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The social networking system's content interaction framework is enhanced to provide multiple communication modes (public commenting and private conversation) within a single unified interface. This multi-functional approach allows the same platform to serve both public and private communication needs without requiring additional separate applications.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Loss of information

If users scroll through long lists of comments, then comprehensive information access is improved, but time efficiency and focus deteriorate

Engineering Contradiction:
Improveinformation accessibilityVSAvoidtime efficiency
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system provides different comment display qualities tailored to local user needs. Within the broader public comment context, users can access private conversation threads with specific groups of users, allowing focused information access for relevant conversations while maintaining overview of public discussions.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10334053B2Private communication sessions in an online social networking system
Publication Date: 2019.06.25 META PLATFORMS INC
  • US10334053B2 patent drawing
  • US10334053B2 patent drawing
  • US10334053B2 patent drawing

AI summary

An online social networking system receives user interactions with a content item from client devices of users of the social networking system. A public user interface displaying at least some of the received user interactions with the content item is provided for display on each of the client devices. A request to initiate a private session associated with the content item is received from a client device of a first user. The request identifies a subset of the users including the first user. User interactions with the content item from client devices of the subset of the users are received within the private session. A private user interface for interacting with the content item is provided for display on each of the client devices of the subset of the users. The private user interface displays the user interactions received within the private session.