Privilege Presentation Timing for Purchase Conversion

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing electronic commerce systems fail to sufficiently increase user motivation to purchase items by presenting privilege information at optimal times, leading to low purchase conversion rates.

Innovation Solution

An information processing apparatus and method that detect specific user operations indicating higher purchase motivation and present privilege information accordingly, adjusting the value and display of privileges based on user behavior and transaction target conditions to maximize purchase likelihood.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If privilege information is presented along with sale item search result, sale item sub-classification, or seller list, then user motivation to purchase is increased to some extent, but purchase conversion rate is not sufficiently improved

Engineering Contradiction:
Improveuser motivation to purchaseVSAvoidpurchase conversion rate
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The system performs preliminary detection of user operations that indicate high purchase motivation (such as adding items to favorites or comparing prices) before presenting privilege information. This preliminary action ensures that privilege information is only shown when the user is already in a high-motivation state, rather than being displayed passively alongside search results or listings where it has limited impact.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system continuously monitors user operations and uses this feedback to determine the appropriate timing for privilege information presentation. When detection means identifies operations indicating high purchase motivation (favorites, price comparisons, repeated visits), the system adjusts its behavior to present privilege information at these critical moments, creating a feedback loop that optimizes conversion rates.

Inventive Principle:
Principle #23Feedback

2Ease of operation

If privilege information is presented along with sale item simple display or sale item detailed display, then user motivation is increased, but the increase is insufficient to reach the level where users decide to purchase

Engineering Contradiction:
Improveuser motivation levelVSAvoidpurchase decision rate
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The system detects preliminary user actions (adding to favorites, comparing prices, repeated views) that indicate the user has moved beyond mere interest to high purchase motivation. Only after detecting these preliminary actions does the system present privilege information, ensuring the user is ready for the next step in the purchase decision process rather than being pushed through generic information display.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system dynamically adjusts the presentation timing of privilege information based on real-time detection of user operations. Instead of static display alongside product information, the system makes the privilege information presentation dynamic by triggering it only when detection means identifies specific high-motivation operations, creating an adaptive system that responds to user behavior patterns.

Inventive Principle:
Principle #15Dynamics

3Productivity

If privilege information is presented to all users, then more users may be motivated to purchase, but unnecessary operations and processing load increase

Engineering Contradiction:
Improvepotential purchase volumeVSAvoidprocessing load
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system extracts and isolates the privilege information presentation function from the general information display system. By using detection means to identify specific high-motivation operations, the system separates the privilege presentation logic from routine product display, allowing privilege information to be presented only when necessary based on detected user behavior rather than being displayed universally to all users.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system applies local quality by presenting privilege information selectively only to users and situations that meet specific criteria (high purchase motivation detected through favorites, price comparisons, or repeated visits). Instead of uniform privilege presentation to all users, the system tailors the presentation to local conditions of high motivation, reducing unnecessary processing while maximizing impact on likely purchasers.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10565609B2Information processing apparatus, information processing method, information processing program, and recording medium
Publication Date: 2020.02.18 RAKUTEN GROUP INC
  • US10565609B2 patent drawing
  • US10565609B2 patent drawing
  • US10565609B2 patent drawing

AI summary

Information related to a privilege is caused to be presented so as to increase the probability that a user purchases a transaction target. An information processing apparatus detects a predetermined operation of a user which is defined as an operation where purchase motivation for a transaction target is higher than that of an operation to display transaction target information related to the transaction target and which is other than an operation of a user which is necessary to purchase in a transaction site where the transaction target can be purchased. When the predetermined operation is detected, the information processing apparatus causes privilege information related to a privilege which is given to the user to be presented on condition that the user purchases the transaction target targeted by the detected operation.