Product Authentication via Unique ID and Video Verification

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Solution Overview

Problem

Online shopping platforms lack effective methods for authenticating genuine products, particularly when buyers use agents to purchase items from designated stores, leading to uncertainty about the product's origin and authenticity.

Innovation Solution

A method and system that involves a unique non-replaceable identification item being attached to the product or its packaging, with the process of purchasing and attaching the item videotaped for verification by the buyer, allowing live broadcasting to ensure the product's authenticity.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a buying agent purchases products from designated stores on behalf of buyers, then buyers can shop conveniently from anywhere, but buyers cannot verify the authenticity of the products they receive

Engineering Contradiction:
Improveconvenience of online shoppingVSAvoidproduct authenticity verification
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The system attaches a unique identification item to the product before shipping, and videotapes the attachment process. This preliminary action enables the buyer to verify authenticity later by comparing the video record with the received product, resolving the verification problem while maintaining online shopping convenience

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The buyer receives video evidence of the identification item being attached to the product. This feedback mechanism allows the buyer to verify that the product received is indeed the one purchased, establishing trust in the buying agent model

Inventive Principle:
Principle #23Feedback

2Adaptability or versatility

If sellers list products on third-party online shopping platforms, then market reach increases, but buyers cannot ascertain the real origin of products

Engineering Contradiction:
Improvemarket reachVSAvoidproduct origin information
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The unique identification item is attached to the product at the point of sale before the product enters the distribution chain. This preliminary marking ensures that even when products are sold through third-party platforms, the origin information is preserved and verifiable by the buyer

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The unique identification item acts as an intermediary carrier of origin information. It links the product to its source without requiring direct communication between buyer and seller, enabling verification even in complex multi-party transactions

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of operation

If luxurious products are sold online without physical inspection, then shopping convenience improves, but product authenticity cannot be guaranteed

Engineering Contradiction:
Improveonline shopping convenienceVSAvoidluxury product authenticity
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The system creates a video copy of the identification item attachment process and provides it to the buyer. This video evidence serves as a digital twin of the authentication process, allowing buyers to verify luxury product authenticity without physical inspection at the point of sale

Inventive Principle:
Principle #26Copying

Data Source

PatentUS11397975B2Method and system for authenticating genuine products for online shopping
Publication Date: 2022.07.26 JING CLAIRE XIAO YAN
  • US11397975B2 patent drawing
  • US11397975B2 patent drawing
  • US11397975B2 patent drawing

AI summary

A method of authenticating genuine products in an online shopping platform, including the steps of informing a buying agent about an online shopping order; giving a unique identification mark to the targeted product by a unique and non-replaceable identification item; videotaping at least one of the steps of purchasing the targeted product by the buying agent at the designated store and placing the unique and non-replaceable identification item to provide a video stream; and allowing the buyer to have access to the video stream.