Product Detail Page Comparison Display Method
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Solution Overview
Problem
Existing methods for providing product information only show details of the searched product, potentially missing opportunities for consumers to purchase similar products and reducing exposure for sellers, leading to inefficient sales and purchasing processes.
Innovation Solution
An electronic device method that identifies and displays detailed information of a first product along with comparable products within a specific category, including attribute information, to enhance consumer satisfaction and seller exposure.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If information on only the searched product is provided to consumers, then the information provided is simple and focused, but consumers miss opportunities to purchase similar products and sellers lose exposure opportunities
Solution Approach 1:
The patent merges the product detail information with comparison information by displaying both the searched product and similar products on the same detail page. This integration allows consumers to view the primary product information while simultaneously accessing comparable alternatives, thereby expanding purchase opportunities without requiring separate navigation to comparison features.
Solution Approach 2:
The patent adds a new dimension to the product information display by introducing a comparison section that presents similar products alongside the main product. This dimensional expansion transforms a single-product view into a multi-product comparison view, enabling consumers to evaluate alternatives without leaving the current page context.
2Productivity
If information on only the searched product is provided to sellers, then the information system is simple, but the frequency with which the seller's product is exposed to consumers is reduced
Solution Approach 1:
The patent implements a feedback mechanism where the system automatically identifies and presents similar products based on the searched product's attributes. This feedback loop ensures that sellers' products gain additional exposure through comparison with alternatives, while consumers receive relevant comparison information, thereby increasing overall sales opportunities without manual intervention.
Solution Approach 2:
The system performs self-service by automatically identifying similar products and generating comparison information without requiring manual seller input. The system uses product attributes and category information to autonomously populate the comparison section, reducing the burden on sellers while increasing product exposure and sales opportunities.
3Adaptability or versatility
If comparison information is added to product detail pages, then purchase opportunities and seller exposure increase, but the complexity of the information system increases
Solution Approach 1:
The patent segments the product information display into distinct sections: the main product detail section and the comparison products section. This segmentation allows the system to manage complexity by organizing information into modular units, where each section can be independently populated and managed, reducing the overall system complexity while providing comprehensive comparison functionality.
Solution Approach 2:
The system performs preliminary action by pre-identifying similar products and preparing comparison information before the consumer arrives at the product detail page. This advance preparation reduces the processing complexity at the moment of display, as the comparison data is already structured and ready for presentation, thereby minimizing the perceived system complexity for the user.
Data Source
AI summary
A method of providing information on or regarding a product in an electronic device according to various example embodiments of the present disclosure may include identifying detailed information on a first product in response to a request on a first page for the first product, identifying, when the first product is included in a specific category, at least one second product corresponding to the specific category, identifying at least one attribute list corresponding to the specific category, and, providing the first page, wherein the first page includes detailed information on the first product displayed in a first portion, first attribute information of the first product corresponding to the attribute list and displayed in a second portion, and second attribute information of the at least one second product corresponding to the attribute list and displayed in a third portion corresponding to the second portion.