Product Detection in Digital Media for Seamless Mobile Purchasing
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Solution Overview
Problem
The traditional online shopping experience is cumbersome, especially on mobile devices, as consumers must navigate away from digital media to purchase products, leading to a high abandonment rate due to the complexity and time required for transactions.
Innovation Solution
A system and method for displaying product information on consumer devices that detects products available for purchase within digital media, allowing users to select and initiate transactions without leaving the media, by using a product index and database to retrieve and display product details directly on the device.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If consumers navigate to a retailer website to purchase products, then they can access streamlined purchase processes, but they must leave the digital media they are viewing, increasing time and complexity
Solution Approach 1:
The patent merges the purchasing functionality directly into the digital media viewing experience by enabling seamless integration between the media player and e-commerce platform. This allows consumers to purchase products without leaving the media application, combining entertainment and shopping into a single unified interface that eliminates navigation between separate applications or websites.
Solution Approach 2:
The patent introduces an intermediary mechanism that bridges the digital media player and the retailer's e-commerce system. This intermediary layer enables direct product purchasing from within the media application by establishing communication channels and data exchange protocols between otherwise separate systems, allowing seamless transaction processing without requiring users to switch applications.
2Loss of information
If consumers use traditional online shopping processes, then they can access product information, but the process requires significant time and interaction leading to high abandonment rates
Solution Approach 1:
The patent applies preliminary action by pre-loading and caching product information, pricing data, and purchase options directly within the digital media player before the consumer actually initiates a purchase. This anticipatory preparation eliminates the need for consumers to navigate through multiple web pages or wait for data to load during the purchasing moment, significantly reducing interaction steps and perceived complexity.
Solution Approach 2:
The patent extracts essential purchasing functionality from the traditional multi-step website navigation process and consolidates it into a simplified interface within the digital media player. By taking out only the critical purchase actions (product selection, pricing display, purchase confirmation) and removing unnecessary intermediate steps like cart management and shipping detail entry, the system reduces complexity while maintaining full purchasing capability.
Data Source
AI summary
A method for displaying product details on a consumer device includes: preparing digital media for display on the device; detecting whether the digital media includes at least one product available for purchase; receiving a plurality of product data sets, each set associated with a product identifier and product details for an available product, the product details including information to initiate a transaction for the product; identifying an index of products in the digital media, the index including for each product a display location and a product identification number; receiving an indication from a user identifying a selected product in the digital media based on a display location in the digital media of the product and/or selection from a listing of the product in the index; retrieving product details for the product based on the product identification number and the product identifier; and displaying the retrieved product details.