Product display and system

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Solution Overview

Problem

Current portable golf shaft display assemblies are not adaptable to outdoor fitting scenarios, are prone to being kicked or tripped over, and lack branding and marketing presentation opportunities, making them unsuitable for effective product demonstration and fitting sessions.

Innovation Solution

A collapsible and portable display system with a generally planar top panel and side panels featuring vertical longitudinal sleeves, designed to be positioned over a hard, raised surface, allowing for easy setup, secure display, and compact storage, while enabling branding and marketing presentation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a portable golf shaft display assembly is positioned close to the ground for easy setup, then it is easily set up and accessible, but it becomes subject to inadvertent kicking or tripping and creates pedestrian hazards

Engineering Contradiction:
Improveease of setupVSAvoidkicking or tripping hazards
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The display assembly is elevated from ground level to table-top height, transitioning from a ground-based structure to a raised platform configuration. This dimensional change removes the display from the pedestrian traffic zone while maintaining accessibility through the table support surface.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If golf club shafts are displayed in a compact portable assembly, then portability is improved, but branding and marketing presentation opportunities are limited

Engineering Contradiction:
ImproveportabilityVSAvoidbranding and marketing presentation
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The display assembly serves multiple functions: it acts as a portable storage case, a display structure, and a branding platform. The top panel functions both as a protective cover and as advertising real estate for marketing materials, while the overall structure provides both portability and presentation capabilities.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10327570B2Product display and system
Publication Date: 2019.06.25 SUMITOMO RUBBER INDUSTRIES LTD
  • US10327570B2 patent drawing
  • US10327570B2 patent drawing

AI summary

A product display and product display system is disclosed comprising a generally planar top panel and a side panel, the product display intended to comprise or be positionable over a hard, raised generally planar surface having a first size and shape, the generally planar top panel having a second size and shape substantially corresponding to the first size and shape, the product display further comprising on the side panel a plurality of generally vertical longitudinal sleeves.