Product display assembly
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Solution Overview
Problem
Conventional product display methods for wristwatches and activity trackers often obscure parts of the product and hinder customer interaction, while also failing to effectively prevent shoplifting.
Innovation Solution
A product display assembly featuring a vertically mounted post with a perpendicular elongated rod or cylinder, secured by a bar with grooves, allowing full product visibility and secure encirclement of products, thereby preventing theft.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional product display methods are used, then products can be displayed, but parts of the product are obscured and customer interaction is hindered
Solution Approach 1:
The display assembly is segmented into distinct functional components: a support post, a horizontal display rod with grooves for product placement, and a separate security bar. This segmentation allows the display rod to provide full product visibility and interaction while the security bar independently prevents theft, resolving the contradiction between accessibility and security.
Solution Approach 2:
The horizontal display rod acts as an intermediary structure that holds products in a visible and accessible manner, while the security bar serves as a separate intermediary mechanism that prevents removal without obscuring the product display. This allows customers to interact with products freely while security is maintained.
2Reliability
If conventional display methods are used, then products are displayed, but shoplifting prevention is ineffective
Solution Approach 1:
By separating the display function (rod with grooves) from the security function (detachable security bar), the system allows customers to freely view and interact with products on the display rod while the security bar provides reliable theft prevention by securing products when in place.
Solution Approach 2:
The security bar is designed to be detachable and repositionable along the display rod, providing dynamic security adjustment. This allows the security mechanism to adapt to different product configurations and customer needs while maintaining reliable theft prevention without permanently restricting customer interaction.
3Reliability
If a security mechanism is added to prevent theft, then theft prevention improves, but product visibility and customer interaction may be compromised
Solution Approach 1:
The security bar is designed as a separate component from the display rod, allowing it to be positioned behind or alongside products without obscuring their visibility. The segmented design enables the security function to operate independently while maintaining full product visibility and customer interaction capabilities.
Solution Approach 2:
The security bar operates in a different spatial dimension relative to the product display, positioned along the length of the rod rather than in front of products. This dimensional separation allows the security mechanism to function effectively while products remain fully visible and accessible to customers from the front.
Data Source
AI summary
A product display assembly includes a post extending substantially vertically from a top surface of a display table, an elongated rod and a security bar. The elongated rod has first and second free ends and is mounted to a top of the post so that a length of the elongated rod is oriented substantially perpendicular to the post. The elongated rod has a thickness that is greater than a thickness of the post. The security bar has a first end, a second end, an inner side and an outer side. The inner side of the security bar is mounted flush to a back of the elongated rod to secure product being displayed on the elongated rod.