Product Display Schema for E-Commerce Merchants
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Solution Overview
Problem
Product manufacturers face significant challenges in ensuring their packaging is effectively showcased on e-commerce websites, as current practices often require merchants to generate product images independently, which can be costly and may not highlight the manufacturer's intended features.
Innovation Solution
A data structure schema is defined for product graphics and display data, allowing manufacturers to provide instructions on how their product images should be displayed, enabling merchants to generate product pages that align with the manufacturer's preferences, thereby reducing the merchant's image generation costs and ensuring desired product presentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If merchants generate their own product images, then they can control the display on e-commerce sites, but the cost and time required increases significantly
Solution Approach 1:
The patent uses product packaging boxes as physical copies or representations of the product. These boxes contain printed images and information that replicate product features without requiring merchants to create new images. The packaging box serves as a pre-made visual copy that can be directly used for e-commerce display.
Solution Approach 2:
The manufacturer performs the image creation action in advance by printing product images directly onto the packaging boxes during manufacturing. This preliminary action eliminates the need for merchants to subsequently generate images, as the visual information is already prepared and embedded in the packaging before it reaches the merchant.
2Adaptability or versatility
If merchants generate their own product images, then they can customize the display, but the cost increases significantly
Solution Approach 1:
The patent merges the product packaging function with the product image display function. The packaging box simultaneously serves as both the protective container and the visual representation of the product. This combination eliminates the need for separate image generation resources, as the packaging itself carries the visual information.
Solution Approach 2:
The packaging box is designed to serve multiple functions: it protects the product, provides product information, displays visual images of the product, and enables e-commerce marketing. This multi-functionality eliminates the need for dedicated image generation resources, as the packaging performs the image display role as well.
3Manufacturing precision
If manufacturers design packaging, then they can showcase product features, but they neglect e-commerce web site presentation
Solution Approach 1:
The packaging box is designed to fulfill multiple purposes including traditional product protection and information display, while also serving as optimized e-commerce marketing material. The packaging includes specifically designed web-friendly images and information layouts that adapt to online display requirements while maintaining the manufacturer's design quality.
Data Source
AI summary
Technologies are described herein for customized product display. A data structure schema is defined for describing product graphics, such as product images, and for defining how aspects of the product graphics should be displayed. Through the use of the schema, a product manufacturer can provide product graphics to an e-commerce merchant along with product display data formatted according to the schema that provides instructions to the merchant regarding how the manufacturer prefers the product graphics to be displayed. The merchant can then utilize the product graphics and the product display data to generate a product page for the product.