Product-display system

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Solution Overview

Problem

Retailers face challenges in displaying products in a visually appealing manner while ensuring that customers can interact with them without the ability to remove the products from the display area, necessitating a system that balances customer experience with security.

Innovation Solution

A product-display system featuring a retainer bracket with arms, a retainer body with a smooth outer surface, and a retaining cable that allows for product use while maintaining security through magnetic interaction and a cable-retraction unit, which automatically returns the product to a predefined orientation and secures it to the display stem.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If a retainer system is implemented to prevent product removal, then security is improved, but customer interaction capability deteriorates

Engineering Contradiction:
ImprovesecurityVSAvoidcustomer interaction capability
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The retainer system allows dynamic movement of the product within the display area. The product can rotate to different orientations (portrait, landscape, diagonal) and be temporarily removed for customer testing, but automatically returns to its secured position. This dynamic capability maintains security while enabling customer interaction.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The retainer system automatically returns the product to its predefined secured position after customer interaction. The magnetic interaction between the retainer body and display stem causes automatic rotation and positioning, eliminating the need for manual intervention to restore security positioning.

Inventive Principle:
Principle #25Self-service

2Ease of operation

If multiple orientations are allowed for product display, then customer experience is improved, but maintaining secure positioning becomes more difficult

Engineering Contradiction:
Improvecustomer experienceVSAvoidsecure positioning
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The retainer body incorporates a magnet array with specific polar orientations arranged in distinct regions. Different magnetic regions correspond to different desired orientations (portrait, landscape, diagonal), creating localized magnetic attraction zones that guide the product to specific secure positions while allowing rotation between them.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system replaces traditional mechanical positioning mechanisms (such as physical stops or locks) with magnetic interaction. The magnet arrays in the retainer body and display stem create magnetic fields that automatically guide and secure the product in multiple orientations without mechanical constraints.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Shape

If a smooth continuous outer surface is used for the retainer body, then aesthetic appearance is improved, but structural complexity increases

Engineering Contradiction:
Improveaesthetic appearanceVSAvoidstructural complexity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The retainer body has a nested structure with an outer smooth shell and an inner magnet array. The smooth outer surface provides aesthetic appearance while the magnet array is concealed within, creating a nested configuration that combines beauty with functional complexity without visible structural elements.

Inventive Principle:
Principle #7Nested doll (Nesting)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The system enables customers to interact with products in multiple orientations while ensuring the product remains secured to the display area, enhancing customer experience without compromising security, and automatically returns to a visually appealing position.

Implementation Method 1

Magnetic interaction between the magnet array of the retainer body and the magnet array of the display stem may cause rotation of the retainer to at least one predefined orientation

Methodology Applied
Scientific EffectMagnetic interaction: Magnetism

Implementation Method 2

a cable-biasing mechanism that may provide a constant tension to the cable as it is wound and unwound from the cable spool

Methodology Applied
Scientific EffectSpring biasing: Spring

Data Source

PatentUS11221101B2Product-display system
Publication Date: 2022.01.11 APPLE INC
  • US11221101B2 patent drawing
  • US11221101B2 patent drawing
  • US11221101B2 patent drawing

AI summary

A product-display system for displaying and securing a retail product. The system may include a retainer having a retainer bracket and a retainer body coupled to the retainer bracket. A retaining cable may be coupled to the retainer body at an opening in the retainer body. A fastener that may be unfastened to release the product from the retainer may only be accessed through the opening of the retainer body such that when the retaining cable is coupled to the opening, no fasteners of the retainer may be visible or accessible. The system may also include a display stem for holding the retainer and product. The display stem may include a recess for receiving at least a portion of the retainer body. The retaining cable may extend through the display stem and may simultaneously transmit power and data to a displayed product. The retainer may be returned to and held on top of the display stem using a retaining cable. The retainer may be oriented on top of the display stem in one or more predetermined positions through the use of magnetic forces.