Interactive Product Image Maps for E-Commerce

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Solution Overview

Problem

Many images containing product representations in electronic commerce systems lack interactivity, preventing users from obtaining additional information about depicted products, as they do not include hyperlinks or user interface elements.

Innovation Solution

The system identifies products in images using image and text recognition techniques, generates an image map describing product locations, and creates a user interface that incorporates the image and image map, allowing users to interact with products by clicking or tapping on them to access additional information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If images are provided by users and incorporated in a user interface, then the user interface can display product representations, but the images lack interactivity and users cannot obtain additional information about the products

Engineering Contradiction:
Improveuser interaction capabilityVSAvoidproduct information accessibility
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent segments the image into multiple interactive regions, each corresponding to a specific product. By dividing the image into distinct clickable areas, the system enables targeted interaction with individual products while maintaining the overall image context, thus resolving the contradiction between ease of operation and information accessibility.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent adds an interactive dimension to static images by overlaying an image map with hyperlinked regions. This transforms a two-dimensional static image into a multi-dimensional interactive interface where users can click to access additional product information, thereby enabling interaction without losing product information.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Loss of information

If hyperlinks are added to make images interactive, then users can access additional product information, but the implementation complexity increases

Engineering Contradiction:
Improveproduct information accessibilityVSAvoidimage processing complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent employs automated image recognition technology that enables images to self-identify product locations and boundaries without manual intervention. The system automatically generates image maps by detecting products within images and creating corresponding interactive regions, thereby reducing implementation complexity while maintaining information accessibility.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces manual image map creation with automated computer vision and image recognition algorithms. This substitution of mechanical/manual processes with automated systems reduces the complexity of implementing interactivity while preserving full product information accessibility.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS10235712B1Generating product image maps
Publication Date: 2019.03.19 AMAZON TECH INC
  • US10235712B1 patent drawing
  • US10235712B1 patent drawing
  • US10235712B1 patent drawing

AI summary

Systems and methods for generating product image maps are disclosed. An image containing at least one object is received, and the object is extracted to determine whether it corresponds to a product available via an electronic commerce system. An image map can be generated so that a user interface including hyperlinks to the product in the electronic commerce system can be employed.