Product packaging with internal lighting assembly
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Solution Overview
Problem
Conventional reveal-type packaging fails to adequately illuminate products within, making it difficult for buyers to understand features and attributes, which reduces purchase likelihood due to insufficient light entry and increased manufacturing and shipping costs.
Innovation Solution
A product package with an internal illumination assembly that includes a housing, support assembly, and illumination system, where the concealing flap and switching mechanism allow selective illumination of the product when the package is partially opened, using a printed circuit board with light emitters positioned below and behind the product to backlight its features.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If conventional packaging includes a display window or clear segment to allow visual inspection of the product, then the buyer can view the product, but the packaging becomes bulky and increases manufacturing and shipping costs
Solution Approach 1:
The packaging is divided into distinct functional segments: a housing structure, a support assembly that holds the product, and an illumination assembly that provides lighting. This segmentation allows each component to be optimized independently, enabling the display window to be integrated into the housing without requiring the entire packaging structure to be bulky.
Solution Approach 2:
The patent adds the dimension of illumination to the packaging design. By incorporating an internal lighting system, the packaging transforms from a passive container to an active display device that enhances product visibility through controlled lighting, eliminating the need for larger structural modifications.
2Reliability
If reveal-type packaging fully encloses the product to protect it during shipping, then the product is protected from damage, but insufficient light enters the packaging to illuminate the product for inspection
Solution Approach 1:
The illumination assembly acts as an intermediary element within the enclosed packaging structure. It provides the necessary light internally, mediating between the protective enclosure and the need for product visibility, allowing full enclosure while maintaining adequate illumination for inspection.
Solution Approach 2:
The packaging system provides its own illumination through the integrated illumination assembly, eliminating the need for external light sources. The system is self-sufficient, generating its own light to illuminate the product while maintaining its protective enclosure.
3Loss of information
If the illumination assembly is always on to illuminate the product, then the product is always visible, but energy is wasted when the package is closed and not being viewed
Solution Approach 1:
The illumination assembly transitions from a static always-on system to a dynamic controlled system. The switch assembly enables the illumination to be turned on and off based on the package state (open or closed), optimizing energy consumption while maintaining product visibility when needed.
Solution Approach 2:
The switch assembly provides feedback-based control of the illumination system. When the package is opened, the switch activates the illumination; when closed, it deactivates it. This feedback mechanism ensures illumination is provided only when the product needs to be viewed, reducing unnecessary energy consumption.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enhances product visibility and understanding, increasing purchase likelihood while reducing manufacturing and shipping costs by using a disposable packaging design that highlights product features without requiring durable materials.
Implementation Method 1
illumination assembly that illuminates the product when a potential buyer moves a portion of the housing to reveal the product through a display window of the housing
Data Source
AI summary
A product package or packaging is configured such that: (i) the product(s) are obscured from a potential buyer's view when the product package 10 is in a closed position and (ii) the product(s) becomes visible to the potential buyer when an extent of the product package is in a partially opened position. Once the product(s) becomes visible to the potential buyer, an illumination assembly illuminates the product(s). This selective illumination of the product(s) permits: (i) the illumination assembly to be battery powered, (ii) highlights features and attributes of the product(s) in order to attract and keep the potential buyer's attention, and (iii) makes it easier to see the product(s) within the product package, which helps prevent potential buyers from removing the product(s) from the package thereby reducing the chance that the product is inadvertently damaged.