Product Placement Detection in Media Programs
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Solution Overview
Problem
Current telecommunications systems lack effective methods to seamlessly integrate product placements within media content for promotional purposes, failing to efficiently trigger and deliver targeted advertisements based on product placements within media programs.
Innovation Solution
A system and method that utilize a product placement database to identify and trigger product placement events within media programs, linking media content to product advertisements by searching for program identifiers and timestamps, and accessing product description databases to present relevant advertisements on media processor devices and communication devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional telecommunications systems are used for content delivery, then system simplicity is maintained, but promotional content integration and targeted advertising delivery are ineffective
Solution Approach 1:
The system is divided into distinct functional modules: a product placement database storing program identifiers and timestamps, a media processor that detects placements and generates events, and a communication device that retrieves and presents advertisements. This segmentation allows promotional content integration without overwhelming system complexity, as each component has a specific, manageable function.
Solution Approach 2:
A product placement database acts as an intermediary between media content and advertising systems. It stores program identifiers and timestamps, enabling the media processor to detect product placements and trigger appropriate advertisements without direct complex interaction between content delivery and advertising modules.
2Productivity
If manual product placement tracking is used, then system complexity is reduced, but advertising delivery efficiency and accuracy are poor
Solution Approach 1:
Product placement information including program identifiers and timestamps is pre-stored in a product placement database before media content is processed. This preliminary action enables automatic detection and efficient advertising delivery without requiring complex real-time analysis, as the system simply needs to compare current media state against pre-stored placement data.
Solution Approach 2:
The media processor automatically generates product placement events by detecting timestamps in media content and querying the product placement database, without requiring manual intervention. The system self-manages the entire process from detection to advertisement retrieval and presentation, significantly improving delivery efficiency.
3Adaptability or versatility
If product placements are not automatically detected, then system complexity is low, but promotional opportunities and user engagement are reduced
Solution Approach 1:
The system implements a feedback loop where the media processor continuously monitors media content for product placement timestamps, generates placement events when detected, retrieves corresponding advertisements, and presents them to users. This automated feedback mechanism ensures promotional opportunities are captured without requiring high-level complexity, as the logic follows a clear detection-retrieval-presentation cycle.
Data Source
AI summary
A method that incorporates teachings of the subject disclosure may include, for example, receiving a product placement event that is triggered by a placement stamp in a media program. The placement stamp may identify an occurrence of a product in the media program, where the occurrence is not an explicit advertisement. The method further may include searching a product description database according to a product identifier of the product placement event and receiving product advertising information matching the product identifier in an entry of the product description database. The product description database may have been updated, and the product advertising information may differ from what the product advertising information would have been if the product description database had not been updated. The method may further include presenting a product advertisement according to the product advertising information. Other embodiments are disclosed.